As long as I'm blogging about blog etiquette, may I recommend TTLB's post on drawing attention to one's blog. As Maarten Schenk says in the comments, I've sent some emails to individual bloggers when I've responded to something they've written, and I've added my share of comments on other folks' sites, both of which are well within the bounds of what I consider to be good behavior. Spamming, on the other hand, is right out. Anyone who does it - and that apparently includes everyone's favorite (oops, sorry, I meant "favourite") wanker - is someone who deserves to become a pariah.