El Paso, Texas, is hoping to capitalize on its status as Gene Roddenberry's birthplace to draw the lucrative Trekkie tourist trade:
Trekkies in town for the city's first Star Trek convention won't need star charts to find the birthplace of Gene Roddenberry, who created the science-fiction television series.
By this weekend's convention, the central El Paso site where Roddenberry was born in 1921 will be marked with a plaque. That location is now occupied by Sylvia's Flowers.
The wooden plaque, which reads, in part, "He created a universe for his future and that universe was `Star Trek,' which became a worldwide phenomenon," will be placed inside the flower shop. The plaque is a little larger than a legal pad.
"We can become a big Trekkie town," city Rep. Anthony Cobos told the El Paso Times. Cobos, who is paying for the marker with campaign funds, hopes the plaque will become a destination for legions of Star Trek fans and bring tourism to El Paso.
The timeline in the official Star Trek Web site begins with Roddenberry's birth in El Paso, and many hard-core fans will boldly go to see the plaque, said John Peterson, a fan and administrator of the El Paso school district's Gene Roddenberry Planetarium.