Hooters in the sky

The owner of the Hooters restaurant chain has finally succeeded in his quest to buy an airline.

In a news release, [Hooters of America Chairman Robert H.] Brooks said he plans to establish a charter air service called Hooters Air and would provide leisure travel service for the golf industry to Myrtle Beach, S.C. Brooks also has a home there.

In September, bankrupt Vanguard Airlines rejected Brooks' offer to buy the assets of the failed Kansas City, Mo., company.

"While things did not work out with Vanguard, I learned through my due diligence efforts that the charter service segment is a healthier business arena and much better suited for extending the Hooters brand," Brooks said.

I suppose going from hot wings to airplane wings is a brand extension. I'm just wondering if the flight attendants will be required to wear those orange short-shorts.

Posted by Charles Kuffner on December 27, 2002 to Bidness | TrackBack