I completely agree with Larry: if the Art Car Parade withers and dies due to lack of sponsorship money, it will be a cultural disaster in Houston. We're talking about one of the few genuine grassroots institutions that originated here and spawned imitators around the world, one of the few things that generates stories about Houston with an "ain't it cool?" plotline and no precious quotes from Elyse Lanier. And yes, it's a growing and recurring reward instead of a onetime bonanza for the Galleria and the strip clubs like the Super Bowl will be. I can only hope this story helps them out.