It's a total tuque-a-rama in Quebec!
MONTREAL (CP) - The Heritage Classic has made a simple Montreal Canadiens' hat into the hottest product in Quebec.
Demand has been "overwhelming" for the red, white and blue tuque with the Canadiens logo that Jose Theodore wore over his goaltender's mask during the NHL's first ever outdoor game in Edmonton, Ray Lalonde, vice-president of sales and marketing for the NHL club, said Monday.
The hats were also worn by the Canadiens oldtimers to keep out the minus-20 freeze in the Megastars game that preceded the historic NHL match at Commonwealth Stadium on Saturday.
"We're shocked, the demand has been phenomenal," Lalonde said. "We could not have anticipated this level of demand and now we have to deal with it."