January 26, 2004
Real Men of Genius

OK, I admit it: I have a soft spot for those Budweiser "Real Men of Genius" ads which have migrated recently from radio to TV. Apparently, there were a lot more of these spots on the radio than I knew (this is the first negative side effect I can think of for my policy of changing stations whenever the music stops) - this page has downloadable MP3s of all of them.

One thing I didn't know, which is noted in a St. Louis Post-Dispatch article reprinted at the bottom of that page, is that the singer in those ads is a somebody:

The 30-second spots feature an over-the-top, 1980s-style rock ballad sung by David Bickler, the former lead singer of "Survivor." Bickler's rendition of "Eye of the Tiger" was the anthem of the popular movie "Rocky III."


As for the music, [ad agency] DDB Chicago approached Sandy Torano, a musician and producer, to write a "cheesy '80s song." Torano immediately thought of Bickler.

"David Bickler is a friend of mine," said Torano, who owns Scandal Music in
Chicago. "I told them, 'If you are going do an '80s parody, why don't you get
the real thing?'"

Bickler, he said, was a good sport.

Um, not to be a big meanie or anything, but of course Bickler was a good sport. I mean, what else is the former lead singer of "Survivor" doing to generate income these days?

Link via Off Wing Opinion.

Posted by Charles Kuffner on January 26, 2004 to TV and movies | TrackBack

oh man this real men of genius & real american heroe stuff is GREAT it`s so hilarious! SOMEBODY PLEASE PUT THE MP3'S ON THEIR SITE!

Posted by: ... on April 25, 2004 5:49 PM

hey does anybody know where i can go to listen to the real me of genius audios? They're hilarious and i wanted to let my brother listen to them! post it on this site if u know what im looking for!

Posted by: jane doe on May 24, 2004 2:17 PM

I'm so saaaaddd I can't find these songs anywhere. Budweiser really did a good job of cleaning them off the web. But they're so funny! I heard them on a cd my cousin had from back when they were still available online. maybe she'll burn it for me...

Posted by: Sarah on June 15, 2004 5:19 PM


Posted by: FELIX on June 20, 2004 11:11 PM

go to budlight.com and you can find some of the tv ads as well as the radio ads for them.

Posted by: brandon on July 1, 2004 8:11 PM


Hilarious stuff! Go to this website and download them all! But first crack open a Bud Light in Honor of the beer itself. Today we salute you, Mr. Budweiser beer commercial inventor. Your Commercials keep us coming back for more. And more. And yet more. Without you, Tv and radio would just be elevator music and informercials.

Posted by: Tom on August 18, 2004 12:45 AM

just wonderin of theres any place where thers just the background music of REAL MEN OF GENIUS??

Posted by: maggie on September 28, 2004 4:50 PM

just wonderin of theres any place where thers just the background music of REAL MEN OF GENIUS??

Posted by: maggie on September 28, 2004 4:54 PM

Being a Voice Over Talent.
I was wondering who does the voice over for these spots???

Posted by: barry Cole on November 12, 2004 7:17 PM


they have all the lyrics and u can download them and listen to them.

Posted by: shaniqua on December 30, 2004 12:29 PM

Does anyone have just the background music to the Bud Light Real Men of Genius commercials? I have written two or three making fun of some people at work and we want to add the background music.

Posted by: WesD on December 30, 2004 3:16 PM

these are so funny, does anyone know where we can find the 'real men of genius' commercial as it came out on tv? I see the mp3's everywhere, but I remember the 'mr too much cologne wearer' on tv, but I can't seem to find the entire video clip of it with the music.

Posted by: Freddy on March 17, 2005 11:41 AM

yo does any one know the Mr. Coller Putter Upper one? If you do put it on here for me or send it to my emial thanks

Posted by: Jimmy on May 21, 2005 9:35 AM

heres the collar pop one i stuck it on my site- xanga.com/acanthus219

im also looking for just the background music. ill try to pull it out of the mp3's with acoustica but it might sound like shit

Posted by: acanthus219 on June 1, 2005 7:08 PM

Anyone know where I can download the more recent ones, like Mr. Collar Putter Upper or Mr. 80 SPF Sunblock Wearer?

Posted by: Artemis Hawk on June 15, 2005 11:27 PM

This site has ALL of them, even the new ones! ENJOY!

Posted by: Raven on June 24, 2005 3:07 PM

Great info all... I heard there was a new one out about the Michael Jackson trial, anyone heard it?

Posted by: Fritz on June 29, 2005 10:52 AM

I heard the Michael Jackson Jury one, once.. been looking for it ever since.. It was hysterical!

Posted by: Kerry on July 4, 2005 10:09 AM

'Um, not to be a big meanie or anything, but of course Bickler was a good sport. I mean, what else is the former lead singer of "Survivor" doing to generate income these days?'

What are you, 17? Bickler was retired because he sold so many albums in the 80s that he's able to spend his days in places we'll just be dreaming about our whole lives. There was life and some very big bands that made a butt-load of money before 1999 ya know.

Posted by: slug on July 15, 2005 8:38 PM

I'm currently in Iraq and this commercials make our day. I found them in //diis.net. on the top of the page to the right, theres a link that reads "budlight commercials" or something like that. I downloaded all of them. Thanks all of you for the Info above.

Posted by: Alexis on July 26, 2005 12:59 PM

I heard the Michael Jackson Jury song once and I never heard it again! Anyone know where I can find it???

Posted by: Sam on August 12, 2005 7:24 PM

I just got off of budlight.com and they've got some of the RMOG commercials on-line now. Don't know why they didn't do it before ...

Posted by: Sardonicus Rex on August 17, 2005 10:59 AM

Anheuser-Busch came down on a few sites that were hosting the MP3's...
http://dudlight.blogspot.com for the whole story including the demand letter from AB.
http://Budlight.whipnet.com - Real Men of Genius
Offered lyrics and MP3's of the "Real Men of Genius" and "Real American Heroes" radio commercials.

Posted by: Freeloader on August 26, 2005 10:20 PM

Did anyone download all of them to their PC? If so, I would be interested in acquiring them. Please email me at [email protected] if you can help me.



Posted by: Kameron Sauers on September 23, 2005 2:25 PM

If you can find a site with the audios/lyrics/videos, it is best to get them while they are out there. I have been to a few sites that have been warned to take the media down, or be hit with legal actions. Companies are stingy like that. Anways, they are great ads.

Posted by: Ron on September 30, 2005 9:38 AM

Being a Voice Over Talent.
I was wondering who does the voice over for these spots???

...Pete Stacker is the voiceover talent.

Posted by: Anthony on October 14, 2005 3:56 AM

i am steve-o, and every day when i come home from working on a new wild boyz i try to find the real men of genius songs but i can never find them,

Posted by: steve-o on October 27, 2005 7:26 PM

I just wanted to say if anyone wants the background music for the real men of genius stuff, I have it. My prof had it composed. Shoot me an email.

Posted by: bethany on November 17, 2005 4:16 PM

I just ask that everyone uses it for fun and not for profit or copywritten stuff or else Budweiser won't like us very much.

Posted by: bethany on December 3, 2005 8:33 PM

How do I e-mail you Bethany?

Posted by: Victor on December 6, 2005 8:32 AM

Bethany, I am desperate to get a hold of the background track for a work project I have to get done today! How do i email you??

Posted by: Alia on December 7, 2005 11:39 AM

i want the real men of genius that i heard on the radio this morning (on 89x), about egg nog but none of the websites have it...where is it!

Posted by: Stacy on December 12, 2005 8:56 PM

You can download the background track from


and make your own spots :)

Posted by: Skippy on December 15, 2005 6:02 AM

I found some on [email protected]

Posted by: Chad on December 15, 2005 5:05 PM

You can buy the cd collection now. All the songs on 3 cds. Mr. Push Up Bra Inventor and Mr. Really, Really Bad Dancer are the best! lol

Posted by: Andrea on January 2, 2006 6:07 PM

Skippy - You are our hero, a real man of genius!!!

Posted by: Chad B on April 27, 2006 5:46 PM

Here is the Constant Collar Putter-Upper on:

Today we salute you, Mr. Constant Collar Putter-Upper. You, bedecked in popped collar, teach us that we no longer have to live with a cold back-of-the-neck. Sure, your pink alligator polo may look feminine to some, but not to the 17 other frat guys wearing the same thing at the bar. Where others may see thoughtless fashion conformity, you preach a higher gospel. You preach of a world where it's okay for a man to go tanning. You ask, “Why can’t we wear make-up, and use shampoo with lavender essence?” So crack open an ice-cold Bud Light, Mr. Abercrombie (or is it Fitch?), because we all know, when we really need a piece of gum, you might have one... in your man-purse.

Posted by: Andy on June 11, 2006 11:30 PM

LOOK NO MORE!! Ok, for all of you out there looking for EVERY Real Men of Genius and EVERY Real American Heros commercial...here's your site!! http://diis.net Click Budweiser Radio Commercials link on the top left. Oh and kudos to Alexis in Iraq for finding them!! P.S. you have got to hear "mr. boneless buffalo wing inventor" if you haven't already...

Posted by: Tausha on June 22, 2006 9:38 PM

Survivor are still doing great to this day, thank you very much.

Dave Bickler has a new solo album in the works. And Survivor with lead vocalist Jimi Jamison have just released a new album called "Reach."

Posted by: Bill on July 3, 2006 1:43 AM

i need real men of genuis cd's that are on the radio like Mr. bonlessbuffalo wing inventor

Posted by: goerge on July 4, 2006 6:47 PM

For what it's worth, let me just say the band SURVIVOR, and especially with DAVE BICKLER on lead vocals, was the most under-appreciated Rock'n'Roll band of the last 25 years. You listen to the band's first 4 CD's, with Bickler at the helm, and you can't tell me his voice doesn't kick ass over any vocalists of his era (i.e. Steve Perry, Lou Grahm, Dennis De Young, Paul Rogers, etc.) Just listen to 4 songs and that's all you should have to hear: "Nothing Can Shake Me", "Heart's a Lonely Hunter", "Poor Man's Son" and "Ever Since The World Began". The dude could flat out scream a rocker or sing a ballad and never lose tune. His voice has lost some of that strength over the years, but, hey - he's still a damn good singer and a classy guy to boot. Sorry to ramble!

Posted by: Jack on July 19, 2006 12:38 AM

I can't find the Micheal Jackson jury commercial ANYwhere! Can anyone help? I looked on every site that was on this site, but nothing...

Posted by: juLEs on September 16, 2006 1:10 AM

Anyone download the mp3 of the music bed from the yale website? Its offline now. If you have it, please send to me at
[email protected]


Posted by: Judd Stricker on January 9, 2007 9:37 AM

I'm getting no luck on the yale site either....please, please send me the background music for RMOG. [email protected]

Thank you.

Posted by: john p on January 9, 2007 8:36 PM