June 04, 2004
The Slurpee Generation

Thank heaven for the Internet and its ability to reach an elusive demographic.

Young people those in their teens to 30s have so many ways to communicate that reaching them has become a guessing game for marketers.

That's why 7-Eleven Inc. is taking its No. 1 brand, Slurpee, to the Internet.

The Dallas-based convenience store chain on Tuesday launched www.slurpee.com and a summertime Slurpee promotion with partners Nokia, Musicmatch and Coca-Cola.

Customers can buy Slurpee apparel on the site and access downloadable songs and wireless phone rings.

7-Eleven came up with the multichannel promotion after it discovered in focus groups that there's a huge "Slurpee generation" out there that's been difficult to reach, said John Ryckevic, 7-Eleven category manager for Slurpee and fountain drinks.

"We know they love music and spend a lot of time on the Internet, and they all have cellphones and they all tell us they love Slurpees," he said.

"Communication methods are constantly changing. It's a challenge to reach our youngest customers, who are the first to try something new."

I resolve that from here on out, I will always collectively refer to those younger than me as the "Slurpee Generation". This is a meme that needs to be spread, don't you think?

Posted by Charles Kuffner on June 04, 2004 to Society and cultcha | TrackBack

I just want to know they discovered the "Slurpee generation".

I'm also curious to see how long it will take the adult film industry to take advantage of the term? (Think about it). :-)

Posted by: William Hughes on June 4, 2004 8:07 AM

Younger than you? But Chuck, aren't you in your 30s? I believe that makes you a Slurpee as well!


(Good wishes to you and Tiffany from a fellow Slurpee!)

Posted by: elizabeth on June 5, 2004 7:56 PM