Via Ginger, the Chicago Tribune explores the Houston: It's Worth It campaign. I can't tell you how happy I am that they took the initiative to contact Elyse Lanier to ask her what she thought of this campaign. Her answer is everything you'd expect:
The last time Houston's slogan got much attention was in 1997, when Elyse Lanier--wife of former Houston mayor Bob Lanier--led a $5 million effort to boost the city's image. Her group's catchphrase: "Houston. Expect the Unexpected."
"When people ask me about Houston, I tell them about the theater district or the medical center," Lanier said. "I don't even acknowledge that cockroaches are alive. . . . It would never occur to me to talk about mosquitoes."
Lanier was calling from Malibu, where she was vacationing at the beach to escape the brutal summer here. She admits that Houston in August is miserable, but to build an ad campaign around the sweltering heat "would not be my approach," she said. "I prefer to focus on the positive, but I hope whatever they do works."
UPDATE: Kevin notes that this was actually an LA Times article which was picked up by the Chicago Trib (among other papers), and he has his fun with Elyse Lanier and Jordy Tollett as well.Posted by Charles Kuffner on September 14, 2004 to Elsewhere in Houston | TrackBack