There is now a magazine devoted to cheerleaders in Texas. No, not that kind of magazine.
Denise Martin, owner of Chants & Cheers, a Cedar Park cheerleading studio, two weeks ago kicked off the quarterly magazine Texas Cheerleader.
The magazine is a timely endeavor -- one out of every four of the nation's competitive school spirit squads is from Texas, according to a 2002-03 survey by the National Federation of State High School Associations in Indianapolis. Competitive cheerleading also has become one of the fastest-growing high school sports for girls, the same study shows. Locally, the Capital City Cheer & Dance Championship, for example, will be held Oct. 31 at the Austin Convention Center.
The 36-year-old Martin, who was a Spurs Silver Dancer in 1995-96, said a statewide magazine is needed because cheerleaders care about trends, rivalries and competition in their area.
Karen Halterman, executive director for the National Cheerleaders Association, agrees. "There's definitely more room for something localized for the Texas cheerleader."
Texas Cheerleader is targeted to school-age cheerleaders and dance troupes. It will feature articles on injury prevention and cheer fashion, profiles of professional cheerleaders and dates of area competitions. The current edition spotlights two San Antonio Spurs Silver Dancers. Martin even tried -- unsuccessfully -- to get an interview with Gov. Rick Perry, a former yell leader for Texas A&M University.
I won't make any cheap jokes about this endeavor. Frankly, I'm shocked there wasn't already such a publication. Apparently, it's the first of its kind anywhere, but imitators in other states may soon follow.Posted by Charles Kuffner on October 02, 2004 to The great state of Texas | TrackBack