The Dallas Observer has an interesting article on the recent woes of the Morning News. Much of the problem is blamed on recommendations by consultants from McKinsey, who have pushed to process DMN stories for all Belo news outlets, causing much of the content to be dumbed down as they pursue "light" readers. It's easy to see how this would be bad for the Morning News, and indeed for any respectable newspaper, but I found the overall tone of the article, which basically assumed that producing consistently high quality journalism would solve everything, to be frustrating. It's not clear to me that doing what they've always done would be a formula for continued success, and no evidence is offered to support that thesis by the author. Still, it's an interesting look inside a newspaper that's had a rough year. Check it out.