December 22, 2004
Beer tank naming rights bought

If you wanted to secure the naming rights of the new Saint Arnold Brewey tanker, I'm afraid you're too late. The winning bid was $970.

St. Arnold's chief executive, Brock Wagner, won't reveal the name of the winning bidder until Jan. 1 during a brewery tour, but he did say that "Robo-Gonzo," the pseudonym used by the winner, is a longtime supporter of the brewery.

"He's still trying to decide if he'll name the fermenter for himself or give it to his wife for a Christmas present," Wagner said.

Keep the receipt just in case, dude.

Posted by Charles Kuffner on December 22, 2004 to Food, glorious food | TrackBack