Kenny Boy Lay is sponsoring links in order to spread the word of his innocence.
The former chairman's computer-literate litigation team is making use of "sponsored links," which appear prominently in searches for a word or name in an Internet search engine. It's one of the ways the search engines make money and one of the ways Web sites can be sure they'll be noticed.
The cost for Lay and others depends on two things: how many people actually look at his Web site and how many other sites want to be seen in connection with the same keywords.
Put the search words "Enron scandal" or "Ken Lay," or even this Enron reporter's name, "Mary Flood," into any of the above search engines and one of the first things you will see is www.kenlayinfo.com. If you hit on Lay's Web site from there, then Lay pays between roughly 5 cents and 12 cents.