From the Saint Arnold's brewery newsletter:
COME TO OUR CHRISTMAS IN JULY / GARAGE SALE AT THE BREWERY!
On Thursday, July 21 we will have a special event at the brewery: a combination Christmas in July / Garage Sale. What does this mean? We'll be serving up Christmas Ale while you seek out great bargains as we clean out our inventory of odds and ends that we have gathered through the years. These include discontinued t-shirts, last year's Xmas tshirts, runners' singlets and other goodies (all in limited sizes). All being sold at big discounts! You can also avail yourself to some early Christmas shopping with all of our current goodies (at our very special regular prices). Your admission for the event: you must find some goodie to buy. But after a Christmas Ale, it will all look like a great deal.
Does this mean that Christmas Ale will be showing up on shelves soon? No! The Christmas Ale we'll be serving is a few special kegs that we saved from last year, although we have already begun our production of this year's elixir. And it will not be at the Saturday tour.