Might this be the beginning of the end for the cursed pop-up ad?
A new service Claria Corp. is launching this month will still deliver advertising to the computer desktops of Web surfers.
Only this time, they won't be annoying pop-ups.
So-called personalization — targeting surfers with ads based on their online outings and errands — was always Claria's goal, says its co-founder and chief executive, Jeff McFadden.
Pop-ups delivered via adware, which is often criticized as sneaky in its installation, were merely a stepping stone as Claria waited for the technology to improve and the behavioral-targeting market to ripen, he said.
"It was never a destination," McFadden said. "There's a lot of people who aren't fans of the pop-up model."
Some might consider that an understatement from the head of a company whose name has become synonymous with adware, which many consider a cyber parasite, or worse.
Claria is the company that gave Dwight heartburn when Microsoft was reportedly sniffing around them. I suppose one could take the view that built-in adware is marginally preferable to adware delivered by stealth, but I'm glad I'm not being forced to make that choice.
What I want to know now is when will Mozilla/Firefox come up with an option to disable those new annoying ads that display over text without spawning another browser session. These things are appearing more and more on the Dallas Morning News site, among others. I know this sort of thing is an endless arms race, I just want to be reassured that the good guys are still working on their weaponry.Posted by Charles Kuffner on August 02, 2005 to Technology, science, and math | TrackBack