The number ten national television market, that is.
Houston is now officially a Top 10 television market, Nielsen Media Research said Thursday.
Houston replaces Detroit, which dropped to No. 11.Nielsen lists Houston as increasing from 2,059,450 TV households to 2,097,220 for the 2005-2006 season.
"Theoretically we've become an A tier for most national advertisers," said D'Artagnan Bebel, general manager of Fox-owned KRIV here. "When movies, for example, are looking to advertise in the Top 10 markets — which happens a lot — now Houston will be one of those markets."
The Top 10 markets are now New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas-Fort Worth, Washington, D.C., Atlanta and Houston.
Why am I even commenting on this? Well, I was curious how big the difference was between Dallas and Houston.
But what is funny is that the Chronicle has the numbers wrong. They reported household numbers for Atlanta. Oops.
This won't format well but what the heck, here's the actual data from Neilsen.
2005 2006
DMA Name TV Homes TV Homes
New York 7,355,710 7,375,530
Los Angeles 5,431,140 5,536,430
Chicago 3,417,330 3,430,790
Philadelphia 2,919,410 2,925,560
Boston (Manchester) 2,391,840 2,375,310
San Francisco-Oak-San Jose 2,359,870 2,355,740
Dallas-Ft. Worth 2,292,760 2,336,140
Washington, DC (Hagrstwn) 2,241,610 2,252,550
Atlanta 2,059,450 2,097,220
Houston 1,902,810 1,938,670
Detroit 1,943,930 1,936,350
I find it odd that the top three stations in town didn't have a comment available. Why would they quote D'art?
Posted by: Laurence Simon on August 29, 2005 8:04 AM