Here's one way for a town of 125 people to put itself on the map.
Back in the 1950s, Hot Springs, N.M., was renamed Truth or Consequences, N.M., after a popular quiz show. During the dot-com boom of 2000, Halfway, Ore., agreed to become Half.com for a year.
This week, Clark, Texas, morphed into DISH in exchange for a decade of free satellite television from the DISH Network for the town's 55 homes. Residents in Santa, Idaho, meanwhile, are weighing the pros and cons of changing to Secretsanta.com, Idaho.
In a deal unanimously approved Tuesday by the two-member town council, Clark agreed to become DISH permanently, effective immediately. It's part of an advertising campaign for Englewood, Colo.-based EchoStar Communications Corp., which operates the DISH Network satellite TV system.
The company pegged the deal at about $4,500 per home in the rural patch of ranch land, which is about a half hour's drive north of Dallas-Fort Worth.
Beyond the lure of free TV service for the 125 residents, the renaming is a way for the town to attract businesses and residents, said Mayor Bill Merritt, who courted EchoStar to pick the town.
"We really look at this as kind of a rebirth for our community," Merritt said. "We want everybody to come here."
UPDATE: In the Pink beat me to this.Posted by Charles Kuffner on November 17, 2005 to The great state of Texas | TrackBack