As I take I-10 to I-45 South most days to get to work, I've seen a lot of this billboard. My reaction was approximately "Oh, yeah, that'll make a difference". I realize that the purpose of this thing is as much Art as it is Message, but from a pragmatic perspective, I have to wonder if maybe putting the money that was spent on telling us to "imagine peace" towards supporting candidates and/or causes that actively promote peace instead wouldn't have yielded a better return on the investment. At least, that's what I imagine as I drive past it every day.