July 03, 2008
AMA runs ad criticizing anti-Medicare vote

As we know, the Texas Medical Association recently rescinded its endorsement of Sen. John Cornyn after his vote against a Medicare-funding bill, HR6331. Now the American Medical Association is getting into the act.

Reflecting physicians' frustration with a group of senators that blocked action last week on legislation that would stop harsh Medicare physician payment cuts, the AMA began airing new TV and radio ads urging opponents of H.R. 6331 to put patients' access to care before insurance profits. The ads will run through this week's congressional recess, initially in Mississippi, New Hampshire, Pennsylvania, Tennessee, Texas and Wyoming. The ads can be viewed online.

"Congress had six months to effectively address harsh Medicare cuts that will harm seniors' access to care," said AMA President Nancy Nielsen, MD. "Despite broad bipartisan support in the House of Representatives for legislation to stop the Medicare cuts, action was stymied by 39 senators."

Because the Senate failed to act, this year's Medicare cut of 10.6 percent will begin today -- and a full 60 percent of physicians say this cut will force them to limit the number of new Medicare patients they can treat. Over 18 months the cuts will total more than 15 percent, while medical practice costs continue to increase. The AMA is asking the Senate to make good on bipartisan support for legislative action that would replace Medicare physician payment cuts with updates that better reflect increasing medical practice costs. Last week the House passed the Medicare Improvements for Patients and Providers Act of 2008 (H.R. 6331) by an overwhelming vote of 355 to 59.

The new radio and television ads open with a reference to Independence Day then say: "there's no celebrating for the millions of Medicare patients -- seniors, the disabled and military families -- who will lose their access to health care. A group of U.S. senators voted to protect the powerful insurance companies' huge profits at the expense of Medicare patients' access to doctors."

"The AMA is activating a full-court press -- both advertising and grassroots -- in the states during the Independence Day recess," said Dr. Nielsen. "Over the month of June, more than 41,000 calls by patients and physicians have been made to Congress urging action through the AMA's grassroots hotline alone. Physicians and patients will be holding their senators' feet to the fire."

The ad, or at least the online version of the ad, doesn't mention any Senator by name, though one presumes it would be easy enough to alter the voice-over to tailor it for each particular state; they could also show a graphic with the appropriate Senator's name and phone number if they wanted to. More like this and the campaign funding gap between Cornyn and Rick Noriega will shrink a bit. If this winds up mobilizing doctors against Cornyn - by no means a sure thing, as they have not endorsed Noriega yet - that could cause him some problems. Link via BOR.

Posted by Charles Kuffner on July 03, 2008 to National news

I am glad to see finally some aggressive action by AMA. The ads need to run in all the States. AMA needs to come live in interviews in 60 minutes, CNBC, Bloomberg, Fox and CNN. It is high time we involve patients in regaining control of our Health Care System. Get rid of these politicians who are responsible for the downfall of Medicine in America. CONGRATULATINS !

Posted by: Asha Kamnani on July 5, 2008 4:03 PM
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