The latest Arbitron ratings for Houston radio stations are in: Former rocker KLOL went from #17 in Houston with a 2.3 share to #7 with a 3.6. And that 2.3 was a dip from 2.8 in the previous report. Any more questions about that format change they underwent?
By the way, replacement rocker KIOL came in with a 1.8, tying it for 21st place with the increasingly lame erstwhile 80s station KHPT. That was a big jump for KIOL, though it's still a ways below KLOL's low-water mark. I'd guess that their still-flaky signal and the general lack of advertising about their format switch has depressed their ratings a tad. We'll see if they do any better next time.
For whatever reason, by the way, KACC was not included in this list. Either they don't bother with non-commercial stations, or not enough people listen to KACC to register on the Arbitron scale. If the latter is true, it's surely a shame. Thanks to Banjo for the link.Posted by Charles Kuffner on May 02, 2005 to Music | TrackBack