What their bumper stickers say about them

I love the fact that I live in a country where this sort of thing is considered to be worthy of space in a major news weekly.

Election season is taking over the front page, the evening news, and--sticker by sticker--the nation's bumpers. Like any ad, the logos of the '08 contenders are designed to sell a brand and subliminally play up a candidate's winning image. PERISCOPE sat with Michael Bierut, a partner at design firm Pentagram, to parse the good, the bad and the sans serifs.

His comments are actually pretty interesting, if a bit over my aesthetically-challenged head. I kind of wish he'd gone past the conventional frontrunners and explored the fringier candidates (assuming they've actually got bumper sticker designs), for the fun of it if nothing else. You just know that there'll be a deeper meaning to a Ron Paul sticker, for example. Alas. Link via MyDD.

Posted by Charles Kuffner on July 23, 2007 to The making of the President