I have no problem with this.
Metro has unsuccessfully floated the idea of placing advertising on buses and shelters, but lean economic times call for a renewed effort.
The Metropolitan Transit Authority has about 2,000 bus shelters in Houston, and the ads could mean $15 million to Metro in the first five years, according to the transit agency.
Metro, however, remains in the early stages of the proposal, and Houston's City Council would have ultimate say, said Metro board member George A. DeMontrond III.
"There's no sense debating it before we know if it's going to be worthwhile," DeMontrond said during a recent board meeting.
Metro could begin receiving formal proposals from advertising agencies by next summer.
Mayor Bill White and some council members were among those who early on expressed reticence about Metro's plan.
White's administration has taken a hard-line stance on billboards that he and other leaders argue clutter the city's skyline.
White suggested that Metro should first approach Houston's beautification groups, which he referred to as "stakeholders," to win their approval.
"I believe that Metro should engage with stakeholders, including people who have fought hard to improve the physical appearance of our city," White said. "Those stakeholders should also engage with Metro to determine if there are sources of revenue that could help us expand mass transit without creating visual blight."
Speaking of (not) being open-minded:
If city leaders take up Metro's proposal next year, Councilwoman Toni Lawrence said she would be a hard sell.
"The money is not reason enough for me," she said. "Tell me something besides money."