Spending on voter outreach: The Controller candidates

We know that this has been, relatively speaking, a low-dollar, low-profile election. I’ve been curious as to what the candidates’ strategies for doing voter outreach have been. We’ll probably know more when we see the eight-days-out reports, but for now, I’ve been looking through the various campaign finance reports to see what spending they have reported so far on various communication methods. Here’s a look at what the candidates for Controller have been doing.

Candidate Amount Purpose ========================================================== MJ Khan 3,716.81 Printing, postage, bumper stickers MJ Khan 12,592.56 Printing of signs MJ Khan 4,486.85 Printing of signs and stickers MJ Khan 944.48 Printing of T-shirts MJ Khan 22,469.00 Polling services

The “Amount” and “Purpose” are taken directly from the reports. I’ve listed anything that seems oriented towards getting the “Vote for Me!” message out, excluding basic things like website maintenance and email services. Nobody in this race has skimped on yard signs. I’m glad to see that someone is polling citywide. I’d kill to see the questions and answers Khan got. Word I’ve heard is that Khan will be running ads on cable, which he should be able to afford. I’ll be interested in seeing that as well.

Candidate Amount Purpose ========================================================== Pam Holm 2,730.61 Yard signs Pam Holm 1,358.27 T-shirts Pam Holm 1,547.34 Mailing/printing Pam Holm 2,600.00 Signs Pam Holm 477.38 Koozies Pam Holm 2,520.33 Signs Pam Holm 8,358.00 Advertising (Stan and Lou Advertising) Pam Holm 2,774.85 Automated phone calls Pam Holm 662.06 Radio production costs Pam Holm 2,380.73 Signs Pam Holm 2,900.00 Door hangers (*) Pam Holm 26,367.15 Direct mail Pam Holm 1,487.00 Automated phone calls Pam Holm 10,000.00 Radio ads

Holm is the big spender here, which is no surprise. I saw two $2900 entries for door hangers, one of which listed the recipient and one which didn’t; I don’t know if this was a duplicate entry or not. We’ll know in about three weeks how much Holm spent on her TV ad. Oh, and I totally want a “Pam Holm for Controller” koozie. Surely someone with the campaign can set me up.

Candidate Amount Purpose ========================================================== Ronald Green 1,930.91 Printing Ronald Green 753.79 Printing Ronald Green 1,107.72 Printing Ronald Green 1,091.71 Printing Ronald Green 275.00 Advertising (Jewish Herald Voice) Ronald Green 1,930.91 Printing Ronald Green 343.15 Printing Ronald Green 866.00 Printing Ronald Green 100.00 Advertising (St Peter The Apostle Catholic Church) Ronald Green 197.29 Printing Ronald Green 622.98 Printing Ronald Green 161.89 Advertising (Facebook) Ronald Green 200.66 Printing Ronald Green 411.97 Printing

He may not be able to afford radio or TV, but Ronald Green has the Facebook market locked up. That’s actually a pretty decent investment if you don’t have that much money to spend. I have no idea what all those printing costs are for – my guess is the ones in four figures are yard signs, but I’m not sure about the others. Who knew that churches took advertising?

Next up, the At Large Council races.

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