It’s a good effort. The spot is biographical, and Locke has a substantive resume to discuss, so it touches on a number of accomplishments that has has. Locke comes across a competent, gets-things-done kind of guy. He’s going to need to start talking about issues, but I expect that will follow shortly. This ad did what it was intended to do, now it’s just a matter of making sure it gets seen enough, since Peter Brown’s spots have been so ubiquitous. Greg, KT, Nancy Sims, musings, and Hair Balls have more. Relatedly, David Ortez, who’s been busy with law school, gives his take on Parker and Brown’s first ads. I look forward to his review of this one.
Elsewhere in campaign videos is this second spot by At Large #1 candidate Stephen Costello. It occurs to me that I’m a little surprised more candidates haven’t done this – Greg notes that C.O. Bradford in At Large #4 and Dexter Handy in District G have each done one – as it’s fairly cheap and if done well can get you a decent amount of exposure. Costello’s spot, which is about flooding and drainage, is worth watching. It’s an important if often overlooked issue, and it’s in his wheelhouse as a civil engineer. Check it out.
UPDATE: And here’s David Ortez’s take on Locke’s ad.