Dr. Pepper, the National Wild Turkey Foundation and the Fort Worth Zoo are among 56 groups that will no longer grace the bumpers of Texas cars and trucks unless sales pick up.
Under new rules set between the Texas Department of Motor Vehicles and My Plates, the company that sells specialty license plates for the state, any designs that do not record sales of at least 200 by mid-December will be permanently removed from circulation as part of an effort to make more money and sell more license plates.
“We have seen a proliferation of plates in the system. Currently, we’re at 160,” said Steve Farrar, president of My Plates, which has held an exclusive contract since 2009. “It is good to do a cleanse from time to time according to what is selling. And this time, it comes as a requirement in the extension of our contract.”
The company’s new contract, which runs through 2019, includes four deadlines over the course of the year. In order to prevent removal, all plates must have 50 pairs sold and in use by March 15. That threshold jumps to 100 in June, 150 in September, and 200 by mid-December, 2015.
Any plate failing to meet sales targets will be permanently removed from the state list, though people who already have those plates could use them until they expire.
Here’s the list of plates that do not currently make the cut; there are 56 in all that are in the danger zone. Rockets and Dynamo fans, you have till the December deadline to express your automotive love for your team. My fellow Trinity alums, we have our work cut out for us. Basically, if you’ve been thinking about getting one of these plates – the website is here – check that list and see if you have the luxury of continued procrastination.