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Real Men of Genius

OK, I admit it: I have a soft spot for those Budweiser “Real Men of Genius” ads which have migrated recently from radio to TV. Apparently, there were a lot more of these spots on the radio than I knew (this is the first negative side effect I can think of for my policy of changing stations whenever the music stops) – this page has downloadable MP3s of all of them.

One thing I didn’t know, which is noted in a St. Louis Post-Dispatch article reprinted at the bottom of that page, is that the singer in those ads is a somebody:

The 30-second spots feature an over-the-top, 1980s-style rock ballad sung by David Bickler, the former lead singer of “Survivor.” Bickler’s rendition of “Eye of the Tiger” was the anthem of the popular movie “Rocky III.”


As for the music, [ad agency] DDB Chicago approached Sandy Torano, a musician and producer, to write a “cheesy ’80s song.” Torano immediately thought of Bickler.

“David Bickler is a friend of mine,” said Torano, who owns Scandal Music in
Chicago. “I told them, ‘If you are going do an ’80s parody, why don’t you get
the real thing?'”

Bickler, he said, was a good sport.

Um, not to be a big meanie or anything, but of course Bickler was a good sport. I mean, what else is the former lead singer of “Survivor” doing to generate income these days?

Link via Off Wing Opinion.

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  1. ... says:

    oh man this real men of genius & real american heroe stuff is GREAT it`s so hilarious! SOMEBODY PLEASE PUT THE MP3’S ON THEIR SITE!

  2. jane doe says:

    hey does anybody know where i can go to listen to the real me of genius audios? They’re hilarious and i wanted to let my brother listen to them! post it on this site if u know what im looking for!

  3. Sarah says:

    I’m so saaaaddd I can’t find these songs anywhere. Budweiser really did a good job of cleaning them off the web. But they’re so funny! I heard them on a cd my cousin had from back when they were still available online. maybe she’ll burn it for me…

  4. brandon says:

    go to and you can find some of the tv ads as well as the radio ads for them.

  5. Tom says:

    Hilarious stuff! Go to this website and download them all! But first crack open a Bud Light in Honor of the beer itself. Today we salute you, Mr. Budweiser beer commercial inventor. Your Commercials keep us coming back for more. And more. And yet more. Without you, Tv and radio would just be elevator music and informercials.

  6. maggie says:

    just wonderin of theres any place where thers just the background music of REAL MEN OF GENIUS??

  7. maggie says:

    just wonderin of theres any place where thers just the background music of REAL MEN OF GENIUS??

  8. barry Cole says:

    Being a Voice Over Talent.
    I was wondering who does the voice over for these spots???

  9. shaniqua says:

    they have all the lyrics and u can download them and listen to them.

  10. WesD says:

    Does anyone have just the background music to the Bud Light Real Men of Genius commercials? I have written two or three making fun of some people at work and we want to add the background music.

  11. Freddy says:

    these are so funny, does anyone know where we can find the ‘real men of genius’ commercial as it came out on tv? I see the mp3’s everywhere, but I remember the ‘mr too much cologne wearer’ on tv, but I can’t seem to find the entire video clip of it with the music.

  12. Jimmy says:

    yo does any one know the Mr. Coller Putter Upper one? If you do put it on here for me or send it to my emial thanks

  13. acanthus219 says:

    heres the collar pop one i stuck it on my site-

    im also looking for just the background music. ill try to pull it out of the mp3’s with acoustica but it might sound like shit

  14. Artemis Hawk says:

    Anyone know where I can download the more recent ones, like Mr. Collar Putter Upper or Mr. 80 SPF Sunblock Wearer?

  15. Raven says:

    This site has ALL of them, even the new ones! ENJOY!

  16. Fritz says:

    Great info all… I heard there was a new one out about the Michael Jackson trial, anyone heard it?

  17. Kerry says:

    I heard the Michael Jackson Jury one, once.. been looking for it ever since.. It was hysterical!

  18. slug says:

    ‘Um, not to be a big meanie or anything, but of course Bickler was a good sport. I mean, what else is the former lead singer of “Survivor” doing to generate income these days?’

    What are you, 17? Bickler was retired because he sold so many albums in the 80s that he’s able to spend his days in places we’ll just be dreaming about our whole lives. There was life and some very big bands that made a butt-load of money before 1999 ya know.

  19. Alexis says:

    I’m currently in Iraq and this commercials make our day. I found them in // on the top of the page to the right, theres a link that reads “budlight commercials” or something like that. I downloaded all of them. Thanks all of you for the Info above.

  20. Sam says:

    I heard the Michael Jackson Jury song once and I never heard it again! Anyone know where I can find it???

  21. Sardonicus Rex says:

    I just got off of and they’ve got some of the RMOG commercials on-line now. Don’t know why they didn’t do it before …

  22. Freeloader says:

    Anheuser-Busch came down on a few sites that were hosting the MP3’s… for the whole story including the demand letter from AB.
    ****************** – Real Men of Genius
    Offered lyrics and MP3’s of the “Real Men of Genius” and “Real American Heroes” radio commercials.

  23. Kameron Sauers says:

    Did anyone download all of them to their PC? If so, I would be interested in acquiring them. Please email me at [email protected] if you can help me.



  24. Ron says:

    If you can find a site with the audios/lyrics/videos, it is best to get them while they are out there. I have been to a few sites that have been warned to take the media down, or be hit with legal actions. Companies are stingy like that. Anways, they are great ads.

  25. Anthony says:

    Being a Voice Over Talent.
    I was wondering who does the voice over for these spots???

    …Pete Stacker is the voiceover talent.

  26. steve-o says:

    i am steve-o, and every day when i come home from working on a new wild boyz i try to find the real men of genius songs but i can never find them,

  27. bethany says:

    I just wanted to say if anyone wants the background music for the real men of genius stuff, I have it. My prof had it composed. Shoot me an email.

  28. bethany says:

    I just ask that everyone uses it for fun and not for profit or copywritten stuff or else Budweiser won’t like us very much.

  29. Victor says:

    How do I e-mail you Bethany?

  30. Alia says:

    Bethany, I am desperate to get a hold of the background track for a work project I have to get done today! How do i email you??

  31. Stacy says:

    i want the real men of genius that i heard on the radio this morning (on 89x), about egg nog but none of the websites have it…where is it!

  32. Skippy says:

    You can download the background track from

    and make your own spots 🙂

  33. Andrea says:

    You can buy the cd collection now. All the songs on 3 cds. Mr. Push Up Bra Inventor and Mr. Really, Really Bad Dancer are the best! lol

  34. Chad B says:

    Skippy – You are our hero, a real man of genius!!!

  35. Andy says:

    Here is the Constant Collar Putter-Upper on:

    Today we salute you, Mr. Constant Collar Putter-Upper. You, bedecked in popped collar, teach us that we no longer have to live with a cold back-of-the-neck. Sure, your pink alligator polo may look feminine to some, but not to the 17 other frat guys wearing the same thing at the bar. Where others may see thoughtless fashion conformity, you preach a higher gospel. You preach of a world where it’s okay for a man to go tanning. You ask, “Why can’t we wear make-up, and use shampoo with lavender essence?” So crack open an ice-cold Bud Light, Mr. Abercrombie (or is it Fitch?), because we all know, when we really need a piece of gum, you might have one… in your man-purse.

  36. Tausha says:

    LOOK NO MORE!! Ok, for all of you out there looking for EVERY Real Men of Genius and EVERY Real American Heros commercial…here’s your site!! Click Budweiser Radio Commercials link on the top left. Oh and kudos to Alexis in Iraq for finding them!! P.S. you have got to hear “mr. boneless buffalo wing inventor” if you haven’t already…

  37. Bill says:

    Survivor are still doing great to this day, thank you very much.

    Dave Bickler has a new solo album in the works. And Survivor with lead vocalist Jimi Jamison have just released a new album called “Reach.”

  38. goerge says:

    i need real men of genuis cd’s that are on the radio like Mr. bonlessbuffalo wing inventor

  39. Jack says:

    For what it’s worth, let me just say the band SURVIVOR, and especially with DAVE BICKLER on lead vocals, was the most under-appreciated Rock’n’Roll band of the last 25 years. You listen to the band’s first 4 CD’s, with Bickler at the helm, and you can’t tell me his voice doesn’t kick ass over any vocalists of his era (i.e. Steve Perry, Lou Grahm, Dennis De Young, Paul Rogers, etc.) Just listen to 4 songs and that’s all you should have to hear: “Nothing Can Shake Me”, “Heart’s a Lonely Hunter”, “Poor Man’s Son” and “Ever Since The World Began”. The dude could flat out scream a rocker or sing a ballad and never lose tune. His voice has lost some of that strength over the years, but, hey – he’s still a damn good singer and a classy guy to boot. Sorry to ramble!

  40. juLEs says:

    I can’t find the Micheal Jackson jury commercial ANYwhere! Can anyone help? I looked on every site that was on this site, but nothing…

  41. Judd Stricker says:

    Anyone download the mp3 of the music bed from the yale website? Its offline now. If you have it, please send to me at
    [email protected]


  42. john p says:

    I’m getting no luck on the yale site either….please, please send me the background music for RMOG. [email protected]

    Thank you.