Remember the Mayor’s race? Yeah, that.
“The candidates have been running for months but were focused on fundraising and defining their message,” said Nancy Sims, a Houston political analyst. “Labor Day is when people tune into the election.”
The stretch-run of the race follows months of campaigning from Buzbee, a businessman and trial lawyer who announced his candidacy last October. King, also a businessman and lawyer, joined the race in February, then the field expanded in June with the candidacy of District D Councilman Dwight Boykins and, weeks later, former At-Large Councilwoman Sue Lovell.
Seven other lesser-known candidates also are running.
Despite vigorous campaigning from Turner’s opponents, the race has yet to reach its loudest pitch, in part because Turner only has appeared at campaign events without other mayoral candidates. Earlier this week, Buzbee and King criticized the mayor for not yet attending any candidate forums.
A Turner campaign spokesperson said he was not invited to the Wednesday forum or to a prior forum held in June by the Lake Houston Pachyderm Club, which Buzbee and King attended.
Even as the race heats up, mayoral candidates are battling with a bloated field of Democratic presidential candidates for the attention of Houston voters, who typically do not tune into city elections en masse until September.
“I think the challenge for the city candidates this year is that they are greatly overshadowed by the 2020 race,” Sims said. “They are struggling to get the attention they need for people to focus in on the city elections.”
Even without distractions, such as the Sept. 12 Democratic presidential debate in Houston, municipal candidates often struggle to drag voters to the polls: Just 27 percent of registered Houston voters turned out in the 2015 race, the first time since 2003 that turnout was more than 20 percent.
Still, the candidates are entering the critical part of the race with ample resources to draw out voters. Buzbee is self-funding his campaign and as of June 30 had contributed $7.5 million of his personal wealth. He had spent more than $2.3 million at the same point, and recently made a six-figure TV ad buy through the end of September.
“Tony Buzbee is a very unique candidate because of his ability to self-fund, so the normal rules and strategies regarding TV don’t really apply to him, because he effectively has a bottomless wallet,” said Mark Jones, a political science professor at Rice University. “For other candidates who have to keep their powder dry, we’re unlikely to see major media buys until the first or second week of October.”
We’ve discussed this before, but as a reminder what drives turnout in city elections is a high profile referendum on the ballot. Contested Mayoral races are a factor too, but the addition of a referendum is the difference between 2003 (381K votes, Metro light rail referendum) or 2015 (286K votes, HERO repeal) and 2009 (181K, no referendum). Even without a contested Mayor’s race, a sufficiently hot ballot item can bring a lot of voters out – see, for example, 2005 (332K, anti-gay marriage Constitutional amendment). The Metro referendum this year isn’t nearly as controversial as the 2003 one was, and there may not be any astroturf opposition effort to it, but Metro will be pushing voters to the polls as well as the candidates are, and that should boost turnout a bit.
I would also push back against the notion that no one pays much attention to the Mayoral races before Labor Day, and I’d point to the last three open Mayoral elections as evidence. Bill White was running those white-background ads in 2003 early on in the year. Annise Parker, Gene Locke, and Peter Brown were releasing position papers and talking about ideas for traffic, crime, neighborhoods, economic development, and a whole lot of other things well before September. The pension issue, HERO, and the Adrian Garcia will-he-or-won’t-he tease dominated 2015. Maybe it was just the more engaged voters tuning in, but speaking as one of those engaged voters, there was a lot more happening in those past elections than there has been in this one.
Why might that be? Well, let me summarize the campaigns of the main Turner opponents so far.
Bill King: I’m a rich old guy who was once the Mayor of a town with fewer people than most HISD high schools, and I’m not Sylvester Turner.
Tony Buzbee: I’m a rich guy who’s buddies with Rick Perry, and I’m not Sylvester Turner.
Dwight Boykins: I’m not Sylvester Turner, and I supported Prop B.
Sue Lovell: I’m not Sylvester Turner, I supported Prop B, and unlike these other guys I also supported HERO.
I mean, you tell me why the excitement level has been set to “Meh”. I don’t see a whole lot changing from here, and it will be turned up to 11 in the runoff. Welcome to election season, y’all.