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Frio Beaver

Buc-ee’s wins logo legal challenge

Don’t mess with the beaver.

A lawsuit between two beaver-loving Texas-based businesses was dismissed before it even reached the courtroom, with the bigger company coming out victorious and the other left logo-less.

Back in early July the lawyers for popular Texas roadside chain Buc-ee’s filed a lawsuit against Frio River Grocery. Lawyers for Buc-ee’s argued in the initial suit that the signage and imagery used by the small store near the Frio River in Concan was a bit too close to what Buc-ee’s had been using for years, namely the cheerful beaver character and the color scheme.

Buc-ee’s is the brainchild of owners Beaver Aplin III and Don Wasek, based in Lake Jackson. They opened up a mega-store earlier this year between Houston and Galveston and have designs on opening many more in the coming few years.

The Frio River store complied with the Buc-ee’s camp and soon took down all of their suspect signage and promotional materials, according to Lake Jackson-based attorneys for Buc-ee’s, H. Tracy Richardson III and Jeff Nadalo.

“We got everything we asked for and they complied. The Frio Beaver is no more,” Richardson said Wednesday.

“We notified the court that we resolved it between ourselves and the other side never filed an answer to our suit,” Richardson says. Planned meetings in October and November never occurred and the judge in the case soon dismissed the case.

See here for the background. As the story notes, this is not Buc-ee’s first trip to the courtroom. They’re two for two so far. Beware the beaver, that’s all I’m saying.

Beaver versus beaver

It’s a trademark infringement lawsuit. What did you think I was referring to?

In the animal world it may be that no two beavers are the same but semi-aquatic rodent diversity does not extend to the world of the convenience store, at least according to Buc-ee’s.

The Texas-based legends of convenience store bathrooms and beef jerky have issued a trademark infringement lawsuit against beaver rivals Frio Beaver, a new store opened in Concan, Texas.

The suit, filed in federal court earlier this month, contends that the new store is attempting to trade off Buc-ee’s success by copying its logo and store concept.

[…]

In the animal world it may be that no two beavers are the same but semi-aquatic rodent diversity does not extend to the world of the convenience store, at least according to Buc-ee’s.

The Texas-based legends of convenience store bathrooms and beef jerky have issued a trademark infringement lawsuit against beaver rivals Frio Beaver, a new store opened in Concan, Texas.

The suit, filed in federal court earlier this month, contends that the new store is attempting to trade off Buc-ee’s success by copying its logo and store concept.

The Southeast Texas Record appears to have had the first report on this. You can judge for yourself how similar the two logos are and how likely a person might be confused by it. It’s not the first time Buc-ee’s has gotten litigious over a potential competitor it thought was too close to its own concept or design. TM Daily Post has more.