In the long, sordid and divisive history of conference realignment, there has always been feverish levels of mistrust, backroom allegations and message board conspiracies when schools switch leagues. But in the decades of cloak-and-dagger maneuverings, political gamesmanship and rival in-fighting that have always accompanied realignment, we’ve never seen a moment like Wednesday afternoon.
Yahoo Sports first reported that the Big 12 sent a “cease and desist” letter to ESPN essentially demanding the television network stop plotting to sabotage and cannibalize the league. Commissioner Bob Bowlsby accused ESPN of attempting to “harm the league” for ESPN’s financial benefit. That wasn’t even the most memorable part.
From there, Bowlsby did a series of media interviews where he accused ESPN of plotting with another league – later revealed to be the American Athletic Conference per Yahoo Sources – to attempt to kill off the Big 12. Essentially, Bowlsby said he found evidence that ESPN had been “providing incentives” to a league to lure the Big 12 leftovers away after Oklahoma and Texas bolted without warning.
“What pushed me over the top was a couple of days ago when it became known to me that ESPN had been working with one or more other conferences and even providing incentives for them to destabilize the Big 12 and approach our members about moving away and providing inducements for the conference to do that,” Bowlsby told Yahoo Sports in a phone interview. “That’s tortious interference with our business. It’s not right.”
There’s more, so read the rest, and see the letter in the original story. ESPN denies the allegations, as you might expect. I have no idea what happens next, as I have definitely been operating under the assumption that this is going to happen and will very likely happen well before 2025, but this suggests there will be a lot more friction than I anticipated, and that the Big XII will aim to make it as expensive as possible for UT and OU. And, apparently, ESPN. We’ll see how that works out for them.
Meanwhile, since this is of course all about money, there’s this.
The decisions by the University of Texas and University of Oklahoma to seek to leave the Big 12 Conference to join the Southeastern Conference could affect more than just which teams they play. The decision can also have a big economic impact for the rest of the Big 12 and the communities that are home to their teams.
The move is not yet approved, but if it goes through, it could cost as much as $1.3 billion a year in lost athletic revenues, tourism spending and other economic activity for communities across the Big 12, according to an analysis by Ray Perryman, an economist and CEO of the Perryman Group, an economic consulting group in Waco.
Without Texas and OU, the rest of the conference is likely facing smaller television deals, lower attendance, and other negative consequences, Perryman said in a report released Thursday.
Ray Perryman is the go-to guy for this kind of economic analysis, and you have to respect his ability to crank them out in such a timely manner. I don’t doubt that the remnants of the Big XII will do worse without UT and OU, and some of that will trickle down to the cities the schools are in. I suspect those numbers are overblown, but I couldn’t say by how much. The report is here, judge for yourself.