Radio ratings tidbit
There’s one point of interest to me in the latest Houston radio ratings, which Banjo kindly pointed to. Look at the numbers for erstwhile rocker-turned-Latino station KLOL:
Station Group Owner Format Fa04 Wi05 Sp05 Su05 Fa05
KLOL-FM Clear Channel Hispanic Urban 2.3 3.6 3.7 2.9 2.5
KLOL changed format in November, so the Fall ’04 numbers reflect that style. As I noted in May, when the Winter ’05 numbers came out, that 2.3 was a decline from 2.8 in the Fall of ’04.
Well, guess what? After two strong quarters, KLOL is back down to the same ratings it had when it was the rock and roll station it had always been. What happened? Have they failed to hold their audience, or have other stations recaptured what they lost when KLOL first switched? I’d love to hear Ken Charles’ explanation for this one.
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