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Negative advertising works

Everyone who paid attention agrees that the Texas Governor’s race was very negative this year. A new poll suggests that Tony Sanchez got the brunt of the fallout from that:

On a scale of one to five with five being the most favorable, Perry’s average favorability rating among those blaming him for the negative campaign was 2.53, while Perry’s rating among those blaming Sanchez was 4.25.

In contrast, the average rating of Sanchez among those who blamed him for the negative campaign was 1.54 while Sanchez’s rating was 3.6 among those who blamed Perry for the negative campaign. Among those blaming both candidates equally, the average favorability rating for Sanchez was 2.65 while Perry’s average rating was 2.94.

Make of that what you will. It’d be interesting to see the numbers broken down by party as well – I suspect Republicans gave Sanchez low ratings whether they thought he was more negative or not, and the same is true for Dems and Perry. Nonetheless, this is something to file away for future reference.

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