Some interesting stuff in here.
Cambio Texas, a progressive organization whose mission is to increase voter turnout and elect leaders that reflect the community, has released a post-election report that relies on extensive interviews with elected officials, campaign workers, consultants, and most importantly, voters in the Rio Grande Valley.
In an interview with Texas Signal, the Executive Director of Cambio Texas, Abel Prado, walked us through some of the big takeaways from their post-election report. One of his first points from the report was that many of the voters who came out in the Rio Grande Valley were specifically Donald Trump voters, and not necessarily Republican voters.
Many of Trump’s traits, including his brashness, a self-styled Hollywood pedigree, his experience as a businessman, and his billionaire status, resonated with many voters in the Rio Grande Valley. “The increase in Republican vote share were Donald Trump votes, not conservative votes, and there’s a difference,” said Prado. With the caveat that Trump is a unique figure, there are still plenty of lessons the Democratic party should take from 2020.
The first is that Republicans up and down the ballot were highly effective in using local vendors. “Every single Republican candidate that was on the ballot purchased locally,” said Prado. Many Democratic campaigns abide by a well-intentioned edict to use union printers. The closest union printer to the Rio Grande Valley is in San Antonio.
Local printers worked with many Republican campaigns, including Monica de la Cruz, who came within three points of defeating incumbent Rep. Gonzalez. The report from Cambio Texas highlights the goodwill that the Republican Party of Hidalgo County fostered with several local vendors, which had no Democratic counterpart.
Prado even recounted a story from an interview with a vendor in the Rio Grande Valley, a proud Democrat and a Biden voter, who nevertheless reveled in the “Trump trains” that county Republican parties put on during the weekends. The liberal vendor was able to set up shop next to the vocal Trump supporters and sold merchandise like Trump flags..
The report also pinpoints where “investment in the Valley” went awry. According to Prado, that “investment” included parachuting national campaign operatives into the Rio Grande Valley, where they had no attachment to the local community. When there was high spending in the Rio Grande Valley, it often went towards outside groups or PACs. For Prado, that investment “depriv[ed] a lot of local vendors to earn a slice of that through their services and local input.”
Though many post-election autopsies around Texas have focused on the lack of in-person campaigning from Democratic candidates due to the COVID-19 pandemic, Cambio Texas conducted a survey of Trump voters to distill where they received the bulk of their messaging. A majority of those Trump voters were actually reached by television and radio. Less than 14 percent of the Trump voters received a home visit from a canvasser from the campaign.
The report also notes that Republicans in the Rio Grande Valley invested heavily in texting. About 38 percent of Trump voters surveyed received a text message from the Trump campaign or an organization supporting the Trump campaign.
The whole report is here and it’s not very long, so give it a read. The bit about “investment” and purchasing locally resonated with me, and I hope will spark some discussion within the party. It’s not a consideration I had seen before, but it makes a lot of sense. The main takeaway for me is that there are a lot of dimensions to this issue, and anyone who says they have the one sure trick to solve the problem is almost certainly overstating things.
The Trb also had a long piece on the same question, spurred in part by the Filemon Vela retirement, and its broader and contains a lot of quotes from various political types, but didn’t make me feel like I learned anything. Still a good perspective, and a clear indicator that the 2022 and likely 2024 campaigns in South Texas and the Valley will be very different from the ones we have been used to seeing, so go read it as well.
At this point we’ve seen numerous analyses of the 2020 election, from the TDP to David Beard to Evan Scrimshaw (more here) and now these two. The big challenge is trying to extrapolate from limited data – in some sense, just from the 2020 election – and in the (so far) absence of the main factor that caused all of the disruption in 2020. Which is all a fancy way of saying what are things going to be like without Donald Trump on the scene, if indeed he remains mostly off camera like he is now? I’ll tell you: Nobody knows, and we’re all guessing. We’ll know a little bit more in a year, and more than that in a year and a half, but until then – and remember, we don’t know what our districts or our candidates will look like next year yet – it’s all up in the air. Look at the data, keep an open mind, and pay attention to what’s happening now.