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Project Texas

The next voter registration project

Necessary, but not sufficient.

Still the only voter ID anyone should need

Texas Democrats’ takeaways from the 2020 election are clear: to take back our state from Texas Republicans, Democrats need to register more voters. With Republicans’ increasing extremism and relentless attacks on Texans this spring, the stakes have never been higher in the fight for Texas’ future.

Today, in a press conference with Congresswoman Veronica Escobar, Congresswoman Sheila Jackson Lee, Texas Senate Democratic Caucus Chair Carol Alvarado, State Sen. Royce West, Texas House Democratic Dean Senfronia Thompson, Texas Legislative Black Caucus Chair Nicole Collier, Mexican American Legislative Caucus Chair Rafael Anchía, House Democratic Caucus Chair Chris Turner, and Texas Democratic Party Chief Strategy Officer Luke Warford, Texas Democrats unveiled Project Texas, our comprehensive plan to register Texas Democrats and take back our state in the 2022 elections. The full recording of the press conference is available here, and you can read more about the plan here.

There are more than 2 million eligible Texans who would likely vote Democratic — but are not yet registered. With Project Texas, Texas Democrats will work to register as many of these voters as possible, because we believe that every eligible Texan should be able to register and vote, safely and conveniently. Texas Democrats have consulted with partners across the state and beyond to create a plan to get Texas Democrats registered — both using proven approaches, and testing out innovative ways to encourage Texans to fill out their forms and get registered.

Project Texas includes two phases. First, Texas Democrats will test out six approaches to voter registration through our 2021 pilot program, and identify which tactics work best. Then, we will scale up the most effective methods to do a massive voter registration push in 2022.

Of the 2 million unregistered likely Democratic voters in Texas, more than half are Latino, ⅕ are Black and ¼ are 25 years of age or younger. Outreach to young Texans and Latino and Black communities will be a foundational part of our Project Texas programming. Every Democrat we register gives Texans a better shot at tipping the scales and putting Democrats in power in 2022.

I agree that voter registration is an evergreen project – there are many people moving here, many people turning 18, many new citizens, and still many people who were never registered in the first place; we also have to remember the people who move to new addresses, and who fell off the voter rolls for one reason or another. There will never come a time when we can say “okay, we’re done here”. I doubt there will ever be a time when we’ll be able to just coast and let voter registration be a background task.

But as much as voter registration matters, it’s clearly not enough. For one thing, Republicans were registering voters in the 2020 cycle as well. I have no idea how many they might have signed up and how many of them subsequently turned out, but we don’t have this field to ourselves any more. Once people are registered, we have to turn them out, and we have to make sure the people we’re turning out are going to vote for our candidates. Lots of first-time Republicans showed up in 2020 as well, after all. We also need to be paying some more attention to our already-registered but less-frequent voters.

On the assumption that something like SB7 is eventually going to pass, the next part of this process is going to have to be to make sure all of our voters know what the new requirements and restrictions are. We’ve mostly managed to deal with the voter ID hurdle, and now there are going to be many more such obstacles. I hope we have a plan to make sure everyone knows what they will need to do to cast a ballot that counts in 2022 and beyond. For sure, whatever law we end up with will be litigated, but we can’t count on the courts to save us. We need to be prepared to live and vote in the world that is being foisted on us.

None of this is revolutionary, and I assume the TDP folks have their plans in place. I’m putting this out there in part to let you know about it and in part to make sure we’re all cognizant of how the ground is shifting. We have made a lot of progress in the last four years, as I hope my precinct analysis posts have shown, but there’s more to do and the conditions under which we do them are changing. We have to keep up with, and get ahead of, those changes.