Supporters of Houston’s equal rights ordinance released their first official radio ad Friday, countering opponents’ claim that the law presents a public safety threat and seeking to reframe the debate before voters consider the issue in November.
The ad, airing on seven local stations during the next two weeks, features Servants of Christ United Methodist Church Rev. Will Reed tackling the message that critics of the law released last week in a one-minute radio spot. In the piece, a young woman said the non-discrimination ordinance allows men to enter women’s restrooms – which she called “filthy” and “unsafe.”
Critics of the law have long alleged that it would allow male sexual predators dressed in drag to enter womens’ restrooms.
“What’s being lost is that it’s already illegal to go into a bathroom to harm or harass someone,” Reed says in the ad. “This law won’t change that. We looked into it, and HERO is actually about providing a needed local tool to protect Houstonians from discrimination based on their race, religion, age, gender, military status, pregnancy, sexual orientation, gender identity or disability.”
Houston Unites staff said the media buy cost about $100,000 and will air for two weeks on KHMX-FM, KKBQ/KTHT-FM, KODA-FM, KPRC-AM, KTRH-AM, RODA-FM and RTRH-AM.
That’s as much as the antis’ ad buy. If you listed to terrestrial radio in Houston, you’re probably not going to be able to avoid these ads for the foreseeable future. As for the content itself, it’s good, I like it. I hope it’s effective. There will be a lot more to the campaign than this, but it’s good to get this part of it going. Soundcloud link via Stace.