Every angle is going to be needed, and this is one that ought to speak to some folks.
The Cowboys’ efforts to land the NFL draft and how it could be derailed by the legislative push for a bathroom bill is part of a $1 million ad buy that will begin to play on radio stations Tuesday.
The Texas Association of Business is behind the ads. The Cowboys aren’t associated with the campaign, but they are featured.
A woman describes herself as a lifelong Cowboys fan and talks about how she’s thrilled that the 2018 draft could be in North Texas. She then says the NFL could reject the club’s bid to host the festivities, costing Texas “millions of dollars in lost revenue and leaving a lot of Cowboys fans angry” if the bathroom bill passes in Texas.
The one-minute ad ends by asking fans to contact their legislators to tell them to reject the bill and bring the NFL draft to Texas. The spot, which will run on 26 stations in the Dallas area, is designed to expand the debate and spotlight potential consequences.
“The bathroom bill distracts from the real challenges we face and would result in terrible economic consequences–on sporting events, talent, on tourism, on investment, on growth, and on small businesses,” said Jeff Moseley, CEO of the Texas Association of Business. “That’s why TAB and the Keep Texas Open for Business coalition are investing heavily in radio ads in DFW and focusing on potentially losing the NFL Draft and remain steadfastly opposed to this unnecessary legislation.”
Behind the scenes, multiple sources say the Cowboys are letting lawmakers know how passage of this bill could negatively impact the franchise’s ability to book sporting and entertainment events at AT&T Stadium and The Star in Frisco. One source described the club’s lobbying efforts against the bill’s passage as “quiet and aggressive.”
The club, like so many other businesses, finds itself in a delicate position. It doesn’t want to antagonize Gov. Greg Abbott and Lt. Gov. Dan Patrick, the bill’s primary proponent, since there will be a variety of bills down the road that can aid the Cowboys and officials will seek support from the two. But the Cowboys want to get across how they believe altering existing law will impact their bottom line.
Corporations outside the state can threaten not to build or move existing projects and operations out of Texas if the bill passes. The Cowboys don’t have that sort of leverage.
What will Jones do if the bill passes? Move the franchise to Little Rock?
No. But club officials can discreetly point out that the U2 concert that recently took place at AT&T Stadium would not have found its way to Texas if this bill had been law. It can question whether the Big 12 Championship Game and other marquee college matchups and events will be staged in Arlington going forward.
There’s embedded audio of the ad in the piece linked above if you want to hear it. The NFL Draft and the Cowboys’ efforts to bring it to Dallas next year has come up before; this is just a way to bring more attention to that. Whether this campaign will affect how any member of the House votes on bathroom bills I can’t say, but I can say this: AT&T Stadium is located in Arlington, and it is represented in Austin by a total of six people: Sens. Kelly Hancock and Konni Burton, and Reps. Jonathan Stickland, Matt Krause, Tony Tinderholt, and Chris Turner. All but Turner are Republicans, and all but Turner are Yes votes on potty-related legislation. In fact, Stickland and Krause and Tinderholt are all members of the lunatic House Freedom Caucus, whose bill-killing maneuvers at the end of the regular session allowed Dan Patrick to take the sunset bills hostage and force the special session we are now enduring. So, while I greatly appreciate the Cowboys’ lobbying efforts, which no doubt carry far more weight than most, there very much is something they can do afterwards, whether one of these bills passes or not: They can put some of that weight behind an effort to get themselves better representation in the Legislature. It’s not a high bar to clear in this case. Just a reminder that the fight doesn’t end at sine die. The Chron has more.