I have three things to say about this.
As the Texas GOP Party chairman from 2010 to 2015, Steve Munisteri warned that Republicans could no longer take the Lone Star State for granted and that the party needed to reach out to the state’s burgeoning minority population.
“I’ve consistently said since I first ran for state party chair that Texas should be considered a competitive swing state,” he said. “That was my whole schtick when I ran.”
On Wednesday, as he announced he would be leaving his White House job to join U.S. Sen. John Cornyn’s 2020 reelection campaign, Munisteri again sounded the alarm, joining other state GOP leaders in warning that once reliably red Texas could be in play in the next presidential election.
“Texas is not as solidly Republican as people think,” he said. “You need to treat this as a swing state.”
Munisteri cited U.S. Sen. Ted Cruz’s narrow win over Democratic challenger Beto O’Rourke, as well as a history of Democratic advances in Houston, Dallas and San Antonio going back to the 2008 presidential election.
“A decade ago, we lost the urban areas,” said Munisteri, who will be returning to Texas after two years in the Trump administration, where he serves as deputy director of the Office of Public Liaison.
“The Democrats are still riding the splash of the 2018 elections in hopes that it will carry over into 2020,” Dickey told the Chronicle. “But the reality is, they have shown Texas Republicans what can happen if any Republican stays home during these crucial elections. We are engaging a massive campaign effort which started the day after the election to ensure we not only will successfully defend Republican seats, we regain the seats Democrats won from the Beto bump of 2018.”
The Cornyn campaign said Munisteri will serve as chief liaison to the state party and its “2020 Victory” effort. As party chairman, Munisteri was credited with helping encourage minority outreach, hiring Spanish speaking staffers, and increasing the number of Republican office holders in the state by nearly 70 percent.
“I gained a great deal of respect for Steve when he successfully led our party to new heights as chairman of the (Texas Republican Party) and have been proud to work with him in Washington as he’s served President Trump in the White House,” Cornyn said in a statement Wednesday.
Despite Cornyn’s seemingly clear path to a fourth term, Munisteri, like other top Republican Party officials, warns that the Texas GOP cannot glide into 2020, despite the party’s generational dominance.
“It’s a competitive state,” he said. “It’s just that we keep winning the competition.” To continue that dominance, he believes that Cornyn is committed to campaigning in the Hispanic community, the fastest-growing segment of the Texas electorate.
In a minority-majority state, Munisteri said, Republicans have little choice but to find messages that resonate with minority voters, particularly Hispanics. “If the party doesn’t look on the inside the way it looks on the outside, it means that we have work to do. I also believe in the depths of my bones this is not just about being pragmatic and trying to win votes. There’s a moral element to that.”
One challenge facing Republican outreach to Latinos in Texas in 2020 could be Trump’s aggressive rhetoric on illegal immigration and his continuing campaign for a border wall – the central sticking point in a 35-day partial government shutdown.
But Munisteri noted that despite Trump’s focus on illegal immigration, exit polls showed that he won nearly 29 percent of the Hispanic vote nationally in 2016, a slightly larger share than that of Mitt Romney, the 2012 GOP nominee. Trump did slightly better with Hispanics in Texas, though he only beat Hillary Clinton by 9 points – a margin that raised the eyebrows of strategists in both parties.
1. Everyone’s fully on board with the idea that Republicans were spooked by what happened last year, right?
2. The bit where Munisteri talks about what happens when Republicans don’t turn out is the most interesting part of the story. Turnout, at least statewide, wasn’t the Republicans’ problem last year. Greg Abbott got almost as many votes as Donald Trump did in 2016. They clearly left some votes on the table – I believe Dems did as well, despite blowing past all previous high-water marks – which leads me to wonder what Munisteri thinks the GOP’s natural level of turnout should be for a Presidential election. Eva Guzman was the high scorer in 2016, with almost 4.9 million votes (Trump got just under 4.7 million). What does Munisteri think the top of the Republican ticket – which is to say, Trump and Cornyn – will get in an “all things being equal” context? GOP Presidential candidates ranged between 4.4 million and 4.7 million from 2004 to 2016. I think Guzman’s total is a perfectly reasonable target for next year; it would mean Dems would have to exceed Beto’s total by nearly a million votes in order to win. Does Steve Munsteri think they can do better than that? I’d be interested to hear it.
The challenge Munisteri and the GOP faces is that as we saw in 2018, Dems had a majority in the most populous parts of the state, which is also where all the growth has been. They achieved that by turning out reliable voters, bringing in a ton of new voters, and getting a significant number of votes from people who had previously been voting Republican. Republicans can get some growth from new voters and irregular voters, though that pool is much shallower for them than it is for Dems. They will probably get a few of the pre-2018 voters who abandoned them last year back; surely the mainstream, establishment man Cornyn will do better with that crowd than Ted Cruz did. They might be able to woo a few disgruntled or disillusioned Dems. I don’t think any of that will amount to much, but they do start out with a lead, so they don’t need it to be too much. How much potential does Steve Munisteri think there is for growth? Again, I’d love to know.
3. This again is why I will base my vote in the primary in part on who I think will do the most to fight for Texas in 2020. We can and should build on what we did in 2018, but it’s not going to happen on its own, and it’s not going to happen without a fight from the Republicans. Republicans think Texas is a swing state now. Dems need to act accordingly. Politico has more.