For one view, there’s this, from Texas Competes:

A review of press coverage shows that the Texas “bathroom bill” debate generated $216 million in publicity for the state of Texas in the period from January 10, 2016 through May 22, 2017.
During the 85th Texas legislative session, 25,774 local, state, and national articles were written about the efforts to pass bathroom and changing room restrictions on transgender adults and children. More than 20,000 of these articles were published outside of Texas.
The media tracking service Meltwater was used to generate the data; its language-detecting algorithm deemed 73% of the coverage, or $155.5 million, “neutral;” 25%, or $56.4 million, “negative;” and 2%, or $4 million, “positive.” A review of coverage categorized as “positive” by the software revealed that these stories largely described efforts by performing artists, businesses, sports organizations and others to protest “bathroom bills.” Overall, the sentiment calculated across all news coverage was deeply negative, as seen in the chart below. (The February 2017 spike in sentiment was largely related to a “positive” story covering the NBA’s decision to move its All-Star Game from Charlotte to the LGBT-inclusive city of New Orleans.)
The topic of bathroom restrictions for transgender Texans has been shepherded into the spotlight by Lt. Gov. Dan Patrick and vocal anti-LGBT backers like Empower Texans, Conservative Republicans of Texas, and Texas Values.
Texas business leaders and small business owners have consistently cited the war for talent as a major concern related to the state’s anti-LGBT reputation. “HR executives and business leaders voice concern to us when stories about discrimination dominate the news about Texas,” said Jessica Shortall, Managing Director of Texas Competes, a coalition of nearly 1,300 Texas employers and chambers of commerce making the economic case for an LGBT-friendly Texas. “We cannot maintain the pipeline of talent needed to fuel this state’s economy in the face of national coverage that tells young workers that Texas is in the business of discrimination.”
In a February UT/TT 2017 poll, a majority of Texans said that it’s “not important” for the legislature to pass a bathroom law. In March, the Public Religion Research Institute released a poll showing that 53% of Americans oppose laws requiring transgender people to use bathrooms that correspond to their sex at birth. In a recent USA TODAY poll, Americans aged 18 to 35 – a group representing the current and future talent pool for many Texas employers – oppose bathroom laws by nearly a two-to-one ratio.
You know how they say there’s no such thing as bad publicity? This will be a test of that. And I’m sure North Carolina’s glad we’re getting all the attention for being transphobic and unwelcoming now. It’s taking some of the heat off of them.
As bad as the perception is, the reality may be somewhat less harsh, though that remains to be seen.
“I think it’s going to depend on how people interpret the amendment,” said Dax Gonzalez, assistant director of governmental relations for the Texas Association of School Boards, which represents the state’s school districts and provides guidance to them on policies related to transgender students.
Under Paddie’s interpretation, the amendment would nix existing trans-inclusive policies at some school districts that allow transgender students to use the bathroom of their choice at school. (Some Texas school districts allow transgender students to use the bathroom that matches their gender identity through formal policies or on a case-by-case basis.)
But the school board association, which endorsed the measure on Sunday night, argues school districts could probably maintain such policies, possibly with a few tweaks, because of the measure’s “flexibility.”
“I think what it boils down to is that this amendment is pretty flexible and open to interpretation,” Gonzalez added.
[…]
After the Sunday vote, Straus suggested the Paddie amendment would not require schools to make significant modifications to how they “handle sensitive issues.”
School groups agree because providing single-stall facilities for students seeking bathroom-related accommodations is something school districts “would do anyway,” so the amendment doesn’t make a “significant change” on that front, said Jennifer Canaday, governmental relations director for the Association of Texas Professional Educators.
When it comes to the amendment’s possible effects on efforts to accommodate transgender students beyond single-occupancy bathrooms, Canaday echoed the school board association in saying there was “enough ambiguity” in the amendment to allow for different interpretations by school districts.
But she indicated that the school group — which deemed bathroom-related legislation “a solution in search of a problem” — was still sifting through any possible repercussions for trans-inclusive policies in place across the state.
“Obviously there’s some confusion,” she said. “It may take some time [to figure out] how school districts interpret this.”
I strongly suspect that more forward-thinking districts like HISD will continue to accommodate trans students as best they can, while districts with jerks for Superintendents like Pearland ISD will take a hard line. It will inevitably be up to the courts to sort it out.
One major danger zone in all this is privacy concerns.
The measure poses an excruciating dilemma for Texas schools that have quietly agreed at parents’ requests to keep secret the birth genders of some students.
To comply with state law, teachers might have to send transgender students to the bathroom of their birth gender or to a single-occupancy bathroom, shocking their peers.
The legislation “really boxes in school systems,” said Raffi Freedman-Gurspan, a spokeswoman for the national transgender rights organization Trans Equality.
[…]
Currently, each school and school district determines how to handle students whose birth genders are secret — a small portion of Texas’ thousands of transgender minors. A survey conducted by the Williams Institute at UCLA indicated that 13,800 Texas teens identify as transgender, but the number of children under age 13 is not known.
Even if this law isn’t quite as bad as it could be, given its limited reach, it’s still potentially catastrophic for thousands of children. Not everyone is out, and not everyone wants to be, but what is a school to do with a trans kid who doesn’t want his or her classmates to know about that? Trans kids are already at an elevated risk for suicide. When something bad happens, don’t say we weren’t warned. The DMN, Burkablog, and Deadspin, both of which note the lack of any response so far from the NCAA, have more.
UPDATE: The Senate will reject the “Patrick Lite” amendment in SB2078. Nothing good can come of this.