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American Athletic Conference to expand

Time for some more dominoes to fall.

The American Athletic Conference is set to consider expansion this week after six Conference USA programs applied for membership on Wednesday. If all six teams are added to the AAC, it would expand to become a 14-team league once realignment shakes out.

The six potential institutions looking to join the American from Conference USA include FAU, Charlotte, North Texas, UTSA, Rice and UAB, sources told CBS Sports on Monday. It’s expected that all six programs will be approved as new AAC members. Yahoo Sports’ Pete Thamel first reported the movement.

Adding North Texas, UTSA and Rice would allow the AAC to retain a strong geographical foothold in Texas, while FAU would join South Florida in the conference, Charlotte and UAB would have regional partners in East Carolina and Memphis, respectively.

The potential moves comes months after AAC members Cincinnati, Houston and UCF opted to depart for the Big 12, leaving the league with just eight football-playing members. The AAC previously looked to the West by courting Mountain West institutions Boise State, San Diego State, Air Force and Colorado State. However, all four schools declined the possibility of moving conferences.

“We do want to get back to either 10 or 12 [schools],” AAC commissioner Mike Aresco told the Orlando Sentinel in September. “We have some good candidates and we’re only dealing with candidates who have approached us — who have expressed an interest in us. It’s proceeding and I’m reasonably confident we’re going to end up as a strong conference and our goal is to be even stronger than before.”

The AAC is banking on safety in numbers. At 14 teams with many important geographic footprints under its belt, the American would stand with the Mountain West as the two strongest non-Power Five conferences. The move would also gouge Conference USA, which may now seek teams from the Sun Belt or a partnership with that conference after itself being reduced to eight members.

This round of realignment would leave Conference USA with just eight remaining members, which is one reason why it recently sought but failed to convince the AAC and Sun Belt to regroup along geographical lines. It is believed that there will remain 10 FBS conferences following this round of realignment.

[…]

The group puts an emphasis on big markets, featuring teams in Houston, San Antonio, Birmingham, Charlotte and on the edge of the Dallas-Fort Worth Metroplex. Other schools that will compete in the hypothetical AAC include SMU, Memphis, East Carolina, Temple, Tulsa, South Florida, Navy and Tulane.

It’s not clear what a 14-team AAC would be worth in media rights revenue. Conference USA schools get about $500,000 annually in their current TV deal. The AAC, as it currently exists, averages $7 million per team. That figure is expected to decline significantly after the loss of three schools to the Big 12.

Something like this was highly likely after UH and others left for the Big XII. As the story notes, it could have been the Mountain West adding members, but they decided it was better financially to stand pat. The AAC isn’t as strong as it was before the departures, but some of these schools look like up-and-comers, in particular UTSA, a large public school with a big city market all to itself in college sports. It’s a great move for Rice, which has had far more success in women’s sports in recent years (the women’s basketball, volleyball, and soccer teams all went to the NCAA tournament last year) than the men’s, but the step up in competition is a double-edged sword, to say the least.

The timing of this all hinges on when UT and Oklahoma make their actual move to the SEC, as everything else will follow that. I continue to believe that UT and OU will suit up for the SEC no later than the spring of 2023, and it won’t surprise me at all if they’re there for football in 2022. I guarantee, there’s plenty of talk going on about that right now. ESPN and the Chron have more.

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2 Comments

  1. David Fagan says:

    23 days and counting………

  2. […] here for the background. Rice football hasn’t been a factor since the early David Bailiff years, […]