Uber’s vision for the future

I feel like this is more wishcasting than real planning. Still, some of it may happen, and if nothing else we should be aware of what it’s all about.

When Uber envisions the future, it not only wants to put urban air taxis and drones in the skies. It also wants to transform how people navigate cities and how they live in them.

Uber CEO Dara Khosrowshahi said the San Francisco-based tech company wants to turn today’s cities that are getting denser and more polluted into “cities of the future that are fundamentally green and built for people.” To do that, he said, cities need transportation options that range from cruising down the street on an electric scooter to commuting through the skies.

“We want not just to be the Amazon of transportation but also the Google of transportation,” he said.

One of the first places Uber wants that to play out is Dallas-Fort Worth: It’s one of the first three markets for Uber Elevate, an initiative to launch the aerial ride-sharing service.

[…]

Uber gave a progress report and made splashy announcements at its third annual Uber Elevate Summit. It announced the first international market for the air service: Melbourne, Australia. It revealed that Uber Eats is working with McDonald’s to deliver Big Macs and fries by drone. It touted the progress of six aviation companies that are designing the aircraft. And it dived into specifics, such as economics, safety and FAA-required certification. It showed off its different modes of transportation, from its new self-driving Volvo SUV to electric scooters.

Through splashy presentations and showroom floor exhibits, Uber and its business partners tried to build the case that urban air taxi service is not a far-fetched idea but one that’s coming to fruition.

Uber went public in May. The tech giant’s growth has been fueled by venture capital, but it is spending billions of dollars and has yet to turn a profit. That hasn’t slowed development of its aerial ride-sharing service. It expects to start flight demonstrations next year and launch commercial service in a few cities, including Dallas, in 2023. Eventually, it wants the urban air taxis to become autonomous.

Mark Moore, Uber’s director of engineering for vehicle systems, said he’s already seen some of the aircraft take flight. He declined to name the companies that are flight testing, saying they’re keeping quiet for competitive reasons.

“It’s incredibly impressive,” he said. “They’re nothing like helicopters.”

We first heard of Uber Elevate back in 2017. They had a goal at that time of rolling out a demo in 2020, so as far as their public pronouncements go, they’re on schedule. There re other operators in this space, one at Texas A&M that is working on flying motorcycles, with a test date of 2020, and a different kind of flying vehicle, based on battery power, that is farther away from reality. Beyond those two, we’ll just have to take Uber at their word that there are other companies testing prototypes now.

The challenges are not just technical.

Moore said the next four years will focus on demonstrations that “prove out the safety, noise and performance” of the vehicles.

In 2023, he said it will launch to paying customers in Dallas — but with a limited number of vehicles and limited operations. He said he expects five aircraft per manufacturer at launch. That will grow to about 50 per manufacturer in 2024. But, he said, some manufacturers may not be ready in time.

In Dallas, the average trip is expected to be 20 to 25 miles, Moore said.

But one of the major questions is whether Uber can win over regulators and the public. Unlike other tech innovations, early adopters won’t just use a new kind of technology. They’ll fly in public, so that affects the people driving, walking or living on the ground below, whether or not they choose to opt in.

[…]

“Uber is obsessed with making these vehicles as quiet as possible,” he said.

The Federal Aviation Administration’s acting administrator, Dan Elwell, said he’s enthusiastic about urban air taxis but acknowledged that their development gives him more to worry about.

“Everyone is riveted by this, especially me, but then I put on my FAA regulator hat and I got a whole new bucket of stuff to lose sleep over,” he said in a speech at the summit. “What you see is the ideal way to transporting people across cities. When I look at it, I see car-sized vehicles with multiple rotors hanging over dense urban populations.”

All that was discussed in the first Uber Elevate link I posted above. Noise is also a concern – much is done to abate highway noise for residences, but the only way to do that for aerial vehicles is to make the vehicles themselves as quiet as possible. How t ameliorate the “death from above” concerns, well, that’s going to be a key question. All this from a company that burns money faster than 747s burn jet fuel. I’ll keep an eye on this, but don’t be surprised if the next major update is that the timelines have been pushed back.

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2 Responses to Uber’s vision for the future

  1. Joshua ben bullard says:

    There are over 100,000 HOUSTONIANS that drive their own car 4 hire everyday and Mayor Turner continues to keep it illegal for any citizen to hire them direct . its illegal to hire a houston driver unless u 1st pay uber 35% extra because Turner keeps it illegal to hire driver direct . Houstonians pay 35% extra at both airports downtown and the hotels SIMPLY BECAUSE turner will not allow u to direct driver hire .Forcing over 50 million houston dollars out of our local econmony that otherwise would stay. The fact its still illegal to hire direct is an example of where we have and havent gone forward as a city .

  2. Ross says:

    Joshua, once again you come here and spout utter bullshit with no basis in fact. The Mayor doesn’t make the law, Council does. Turner can’t just snap his fingers and change an ordinance.

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