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Jus’ what?

From the stupid lawyer tricks department:

Heights-area restaurant Jus’ Mac, which boasts a variety of gourmet macaroni-and-cheese dishes mixed with anything from jalapenos to pineapple to Doritos, is in a trademark disagreement with the McDonald’s Corp.

McDonald’s claims the “Mac” in the Houston-based restaurant’s name may be too similar to what it uses in some of its promotions and product names, such as the “Big Mac” sandwich, Jus’ Mac owner Kimberly Alvarez said.

Alvarez tried to trademark Jus’ Mac in October 2010 shortly after she opened its first location at the 2600 block of Yale Street.


[The Alvarezes] plan to build similar eateries throughout the Texas region.

A second location is slated to open in November in Sugar Land at Lexington Boulevard near First Colony Mall.

Alvarez said her attorneys submitted a proposal to include the phrase “a mac n’ cheese eatery” at the end of the restaurant’s name to resolve the squabble.

She hopes to hear something back from McDonald’s and the trademark division soon.

I guess Mattress Mac better watch himself. This all reminds me of the Star Bock saga, which at last report had turned out all right for the little guy, but only as long as he didn’t try to expand beyond his original location. If the Alvarezes are looking to franchise, that could be a problem for them. We’ll see how it goes.

You can’t say that about cheeseburgers!

Local TV stations are not lovin’ an anti-McDonald’s ad.

The advertisement from Physicians Committee for Responsible Medicine, titled “Consequences,” displays a doctor and a weeping woman standing over a corpse clutching a cheeseburger in its right hand.

The 30-second spot ends with a picture of the McDonald’s logo, the words “I was lovin’ it,” a parody of the company’s “I’m lovin’ it” slogan, and the voiceover, “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”


Susan Levin, director of nutrition of education for the Washington, D.C., nonprofit, said all four of Houston’s major network affiliates turned down “Consequences,” which she said has aired in Chicago and Washington and was rejected by stations in Miami. The group was prepared to pay $5,000 to air the ad locally.

Houston was selected for the campaign, the group said, because of its market size, its reputation as having one of the nation’s highest obesity rates and because it has 149 McDonald’s outlets, more than any city in the nation other than New York.

Houston was the only Texas city in which the group attempted to place the advertisement.

“We don’t know why it wasn’t allowed to be aired,” Levin said. “If it’s because they are afraid of their own financial interests that might be tied to McDonald’s, we couldn’t have predicted that. There is nothing about the content of the ad that is outlandish.”

Here’s the ad in question:

The group’s YouTube channel is here, but I had to find a copy of that video elsewhere to embed it. Personally, I think it’s a little over the top, but no more or less “appropriate” than any other ad, so I don’t see why it was denied. Of course, I find ads for diamonds to be offensive, so maybe I’m not the best measuring stick. Be that as it may, as is so often the case they’re likely to get a lot more publicity from being turned down than they’d have ever gotten from running the ad, so I suppose in the end everyone got what they wanted. What do you think?