I’m not sure yet how I feel about this.
City Council on Wednesday will consider a plan to install up to 125 interactive digital kiosks around the city, a proposal that has drawn support from city officials who tout the advertising revenue benefits and opposition from some who equate the kiosks to sidewalk billboards.
If approved by council, the city would have Ohio-based IKE Smart City LLC install at least 75 kiosks within the next three years, focusing on commercial areas with heavy pedestrian traffic. The kiosks, which are designed to resemble massive smart phones, would display dining, transit, event and lodging options and provide free Wi-fi and 911 access, among other features.
The city would receive 42 percent of the revenue generated from digital advertisements displayed on the kiosks, providing an estimated $35 to $50 million over the course of the 12-year contract, according to the Mayor’s Office of Economic Development. Under the agreement, IKE Smart City would guarantee a minimum payment to the city of $11 to $16 million over the 12 years, depending on the number of kiosks installed.
City officials would have the option to extend the contract for another 10 years, in two five-year increments, if IKE Smart City meets certain performance goals. The company would pay for installation of the kiosks without using any public dollars.
Opponents of the kiosk proposal include Scenic Houston, a nonprofit that helped push for the city’s 1980 sign code that bans any new billboards. In a letter sent Friday to Andy Icken, the city’s chief development officer, Scenic Houston Executive Director Heather Houston said the board “strongly feels that the digital kiosks constitute digital billboards with a primary purpose to advertise.”
Icken disagreed, arguing Houstonians and tourists would find the kiosks helpful in navigating the city.
“I just don’t think of this as a digital billboard,” Icken said. “I believe they are interactive display screens, much like your iPhone, that allow people to get information.”
The kiosks also would display local job listings, arts and culture options, such as museums and theaters, a list of government buildings and services in the city, and a list of homeless shelters. Advertisements could not include racially derogatory, political or sexually explicit content, nor any ads for tobacco products.
Cooke Kelsey, chair of Scenic Houston’s advocacy committee, said the group also is concerned that business owners would lack the ability to prevent kiosks from being placed on sidewalks in front of their establishments.
Additionally, Kelsey argued the kiosks would defy the purpose of the city’s sidewalk right-of-way, which he said generally is supposed to be used for traffic-related street signage, such as stop signs.
“That’s what a right-of-way or easement is, an understanding that they use it for those types of purposes,” Kelsey said. “So, putting an 800-pound smartphone in front of your front door, even if it’s a map, that’s stretching it. If they’re starting to broadcast messages that have nothing to do with traffic, you’ve gone way outside of that.”
The embedded image is of one of these things in San Antonio, from a Scenic Houston action page to email your opposition to City Council. I get the concerns, especially about sidewalk space, and I agree that business owners should have a say in whether one of them is on their sidewalk. There are already colorful direction-oriented signs around downtown, which these would either supplement or supplant. I guess this would feel like less of a big deal if our bus stops had advertising on them, as they do in many other big cities. Honestly, my reaction is a shrug, perhaps because I just don’t see these things on the same level of ugliness as billboards. Maybe I’ll change my mind later, I don’t know. CM Sallie Alcorn is on record in the story as being opposed, while CM Ed Pollard is in favor. I predict someone will tag this, and then we’ll see what the rest of Council thinks. What’s your opinion? Campos, who does not like them, has more.