The reason why KLOL changed format

The latest Arbitron ratings for Houston radio stations are in: Former rocker KLOL went from #17 in Houston with a 2.3 share to #7 with a 3.6. And that 2.3 was a dip from 2.8 in the previous report. Any more questions about that format change they underwent?

By the way, replacement rocker KIOL came in with a 1.8, tying it for 21st place with the increasingly lame erstwhile 80s station KHPT. That was a big jump for KIOL, though it’s still a ways below KLOL’s low-water mark. I’d guess that their still-flaky signal and the general lack of advertising about their format switch has depressed their ratings a tad. We’ll see if they do any better next time.

For whatever reason, by the way, KACC was not included in this list. Either they don’t bother with non-commercial stations, or not enough people listen to KACC to register on the Arbitron scale. If the latter is true, it’s surely a shame. Thanks to Banjo for the link.

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4 Responses to The reason why KLOL changed format

  1. kevin whited says:

    Ken Charles gets results in this market. Boy, does he get results.

  2. Jeb says:

    Come on, Houston radio hasn’t been the same since KILT dropped its rock format.

  3. Gary C. says:

    Charles gets the ratings I guess, but his programming is mostly pathetic. The Sports Animal should be put out of its misery.

  4. JOHN PETRIE says:

    POOR OLD KEN CHARLES,

    HE SOUNDS LIKE HIS NOSE IS STOPPED UP AND WE KNOW HIS BRAIN IS.
    THIS IS THE WAY WE DID IT IN NEW YORK.
    WE ARE NOT NEW YORK AND MOST OF US ARE FROM SOME OTHER PLACE IF WE WANTED TO BE LIKE THOSE PEOPLE WE WOULD HAVE MOVED UP THERE.
    JOHN PETRIE

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