When Megan and Steve Long tell friends and customers about their newest venture, Good Boy Dog Beer, more often than not, they’re met with the same three questions.
One: Is it really for dogs? (Yes.)
Two: Is it alcoholic? (No.)
Three: Can I drink it? (Um, sure?)
The beer doesn’t exactly dance on a human palate, thanks to a complete lack of sodium. But that was never the intention. The Longs, who own Henderson Heights bar in the Sixth Ward and Reserve 101 downtown, wanted to create a new product that mixed two of their favorite things on the planet — beer and dogs.
They’re not pretending to be the first people with the idea. There’s been a scatterplot of breweries offering pints for pups for more than a decade now. But they do seem to be the first in Houston, a city that has become increasingly dog-friendly in recent years, thanks to a growing number of patio bars willing to let four-legged friends tag along for Sunday funday. And that Fido-forward culture has helped the Longs find immediate success.
Within weeks of their launch, all three flavors of their beer — IPA Lot in the Yard, Mailman Malt Licker and Session…squirrel! — are available in 15 bars throughout the city, including Front Porch Pub and FM Kitchen and Bar, for a recommended price of about $5 a can. And they’re getting requests to ship cans across the country.
So yeah, it’s not beer in the sense that you or I know it. But it comes in cans and it’s served at bars, so close enough. Good for the Longs, finding a niche and filling it.