Houston’s craft breweries are adjusting to life with closed taprooms and beer-to-go sales.
The team at Saint Arnold Brewing sat down to taste some test beers one Wednesday morning, as its members do when they work on new releases. But their meeting didn’t happen in the usual conference room. Instead, the 10 staffers each sat at a separate table in the brewery’s 10,000-square-foot taproom, with ample social distance between them.
There was another difference from normal times, of course: The vast taproom, typically bustling with people, had not seen a single customer inside since the coronavirus-related stay-at-home order. Across Houston, craft brewers have shut off their taps and closed their beer halls, gardens and patios. But they want Houstonians to know that they’re still brewing.
“Our production side is operating at full strength,” says Brock Wagner, founder and brewer of Saint Arnold.
The team has stopped kegging, but has shifted to canning and bottling more beer than usual in order to ramp up to-go sales, something they had never really focused on before, being a destination brewery. They have also seen an uptick in grocery and liquor store sales as more people hunker down at home.
“Everybody’s consumption of alcohol has probably gone up a little bit,” says Wagner. “I know that mine has.”
These new sources of revenue aren’t even close to making up for the loss of business usually generated from Saint Arnold’s taproom being open, their bar and restaurant orders, and other big buyers such as the Minute Maid stadium. But every little helps, a sentiment many local brewers echo. As taprooms — a major source of revenue for these businesses — lay empty, to-go and off-premise sales, even if a drop in the bucket, have become crucial to the survival of the industry.
Brody Chapman, founder and CEO of Spindletap Brewery, says big stores like H-E-B, Kroger and Spec’s have moved a lot of inventory, which has helped local breweries immensely. He’s also been amazed at how many loyal customers have been supporting their business by taking advantage of Spindletap’s new curbside and drive-through beer sales.
“Without the local support, honestly, we would be dead in the water,” he says.
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There are also efforts to lobby state and local governments for relief, spearheaded by the Texas Brewers Guild. While Gov. Greg Abbott issued a temporary waiver last month relaxing liquor laws for bars and restaurants, breweries are still not able to offer services like direct-to-consumer delivery.
“When breweries are fighting for their lives, it would be nice to have more opportunities to get product out to people,” says Chapman. However, he says that a Houston-based start-up called HopDrop, a craft beer delivery service, has been instrumental to propping up local breweries during this time.
The craft brewing boom in Houston, with its lively on-premises social scene and great dining options, has truly been one of the best things to happen in my thirty-plus years in this town. These guys are huge supporters of school and charitable/non-profit fundraisers as well, which we’re going to need a lot more of in the coming months. There are many good reasons to stock up on your favorite brews at this time, which you can do via curbside pickup at the breweries – It’s Not Hou It’s Me has a handy guide to what’s available – or at the grocery store. As with so many other things, let’s make sure this part of our lives is still there when we get to have a life again.
Oh, and for sure let’s remind the Legislature again that the existing laws we have regarding beer distribution were ridiculous in the best of times and super anti-business in the worst. Let’s hope that our archaic and bizarre beer laws are among the things we learned we could do just fine without when this crisis is over.
(Turns out I was a little skeptical of home beer delivery in general and HopDrop in particular when it first came out. Shows how much I know.)