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On the air in HD28

The HD28 special may be the hottest race going right now.

Eliz Markowitz

The first TV ads are set to air in the special election to replace state Rep. John Zerwas, R-Richmond, as Democrats rev up their homestretch push to flip the seat.

On Tuesday, both a Democratic super PAC and one of the Republican candidates, Gary Gates, will begin cable advertising six days before early voting starts for the Nov. 5 contest. The super PAC, Forward Majority, will air a health care-themed spot in support of the sole Democratic candidate, Eliz Markowitz, who faces Gates and five other Republicans.

It is relatively uncommon for TV ads to air in a Texas House race — less common in a special election — but state and national Democrats are making a serious effort to put Zerwas’ seat in their column as they head toward 2020 with hopes of taking the House majority.

The 30-second commercial from Forward Majority touts Markowitz in contrast to Republican efforts to dismantle the Affordable Care Act, invoking the lawsuit led by Texas Attorney General Ken Paxton designed to strike down the entire law.

“In the state House election Nov. 5, only Democrat Eliz Markowitz has consistently supported making insurance companies cover preexisting conditions like cancer,” a narrator says. “Eliz Markowitz — looking out for Texas families, not insurance company profits.”

[…]

Forward Majority, which is focused on state legislative races ahead of the next round of redistricting, is spending six figures to run its ad on cable and digital platforms through the election. Gates’ ad buy is also going through Nov. 5, and his campaign is spending over $100,000 on it, according to records on file with the Federal Communications Commission.

This is not Forward Majority’s first foray into the Texas. The group spent $2.2 million on an array of state House races here in the final days before the 2018 election, when Democrats captured 12 seats in the chamber.

With less than a week until early voting starts, the effort to consolidate Democratic support behind Markowitz is in full swing. On Friday, she received the endorsement of EMILY’s List, the influential national group that helps elect Democratic women who support abortion rights. And on Tuesday, state party Chairman Gilberto Hinojosa is set to hold a news conference in Richmond to formalize the party’s support for her, along with other party officials and local elected officials.

You can see the 30-day finance reports here. Anna Allred and Tricia Krenek have the funds to run their own ads if they want, so there could be more coming. Doesn’t make much sense for anyone to keep their powder dry – Markowitz wants a first-round knockout, and if there is a runoff only one of the Republicans is likely to make it. If it comes down to Markowitz versus any of those Rs in December, you can be sure there will be plenty more money pouring in. The Texas Signal has more.

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