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Interview with Sherrie Matula of Sisters United Alliance

Sherrie Matula is a longtime Democratic activist (she was a founder of the BAAD Women club) and two-time candidate (for HD129 in 2008, and for HCDE in Precinct 2 in 2016, which she lost by 0.2 percentage points), but that’s not the reason I’m interviewing her. I’m interviewing her because she’s the founder and President of Sisters United Alliance, a small data-driven effort to turn out Democratic-aligned women voters in Texas. Beginning in 2016 and focusing in that election on Harris County, SUA identified 89,000 low-propensity women who were already registered to vote and contacted them by mail and by phone to encourage them to vote for Democratic candidates. Forty-three percent, or 39K of those 89K women they targeted, did cast a vote. They followed that up in 2018 with a larger focus that included Fort Bend, Galveston, Brazoria, and Montgomery Counties plus four small counties between Houston and Austin, and had similar results.

Sisters United has expanded their reach again for 2020, and it’s an effort that deserves more attention. SUA is aiming at precisely the kind of voters that campaigns tend to overlook, and they have been successful at getting them to vote. You can see their numbers from 2018 here and their 2020 universe here, and you can visit their website to learn more here. We all know what’s at stake in this election. Sisters United is doing the kind of work that’s needed to make victory possible. Give a listen to hear what they’re about:

If you like what you hear and want to help, go here to donate to Sisters United Alliance.

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2 Comments

  1. […] who would likely vote Democratic if they voted. In that sense, it’s the same idea as the Sisters United […]

  2. […] the Kuff did an interview with Sherrie Matula of the Sisters United Alliance, a grassroots effort to turn out low-propensity […]