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Santa Express Central

Santa’s employment agency

Good work if you can get it.

If you have had a picture taken with Santa Claus in San Antonio this holiday season, there’s a good chance he was booked through a local business run by a head elf.

That head elf is Renee Davis, CEO of San Antonio-based Santa Express Central, who manages more than 50 professional Santa Clauses across the state, a business Davis said keeps her busy year-round.

“In order to get a really professional Santa, retailers get on it a good 18 months to a year in advance, because it’s that competitive to get a good Santa,” she said.

All of the Santas with Santa Express Central have real beards, Davis said. She puts them through a background check, insures them, outfits them with Santa uniforms, and enrolls them into her own Santa school. There they practice their ho-ho-ho’s and learn how to style themselves properly, speak around children, preserve the magic of Santa Claus, and strike the best poses for the camera. Her training prepares them to be the best Santas they can be, she said.

“My Santas book out very fast, and it’s because of the difference we make,” she said. “They’re taking that extra moment and time, letting the child know, ‘I care, I see you, and I hear you.'”

Between November and December, Davis estimates she books more than 600 events with her Santa Clauses. She has 57 Santas across Texas, though the majority live in the San Antonio and Hill Country area.

Hey, Santa has better things to do than figure out where his next gig is. It’s good that he has someone to do this sort of thing for him. Visit the charmingly retro Santa Express Central webpage to learn more.