The Chron writes about HISD’s plan for an Internet radio station.
While the station will be professionally run, students will have a role in producing content. Music will dominate the waves, but school performances, athletic events and news announcements will also be broadcast.
Formatting and commercials will target families of the district’s 202,000 students and 30,000 employees.
“We are a demographic in our own right,” said Lee Vela, HISD’s chief district relations officer.
HISD signed a one-year contract with [RFC Media]. The agreement comes with no cost to the district, which will pocket 50 percent of the proceeds.
Much of this you already knew. There are some concerns expressed in the story about advertising and what kids may be exposed to, but I don’t think that will amount to much. As I’ve said before, I like this idea and I’m looking forward to seeing how it’s implemented.