Driverless Ubers

Ready or not, here they come.

Uber

The option to hail a ride in a self-driving car, which was science fiction just a few years ago, will soon be available to Uber users in Pittsburgh, the first time the technology has been offered to the general public.

Within weeks, the company announced Thursday, customers will be able to opt into a test program and summon an autonomous Ford Fusion. But since the technology has not been perfected, the cars will come with human backup drivers to handle any unexpected situations.

Although other companies including Google are testing self-driving cars on public roads, none offers rides to regular people. As an enticement, the autonomous rides will be free, the company said.

Uber, which has a self-driving research lab in Pittsburgh, has no immediate plans to deploy autonomous cars in other cities. But in an interview with The Associated Press, CEO Travis Kalanick said development of the vehicles is paramount for the San Francisco company, which has grown exponentially after starting seven years ago.

“We’ve got to be laser-focused on getting this to market, because it’s not a side project for us,” he said. “This is everything. This is all the marbles for Uber.”

Without drivers, the cost of hailing a ride will be cheaper than owning a car, changing the way we all get around, Kalanick has said.

By using human backup drivers, Uber is basically testing the technology and taking people along for the ride, said Bryant Walker Smith, a University of South Carolina professor who studies self-driving technology.

“Part of this is marketing in the sense that they’re going to be doing continued research and development of these systems,” he said.

The story notes that Uber has acquired Otto, the startup company that provided kits for driverless trucks. As you know, I remain skeptical, not of driverless cars themselves – I have no doubt the technology is coming, probably sooner than I’m comfortable with – but of the grand predictions of how they will reshape society. I think the questions are more complicated, and the time frame is longer, than some people think. But who knows? I’m sure the lure of free rides will give Uber plenty of demand for this test, and there will be much to learn from it. I’ll be very interested to see how it goes. And hey, driverless Ubers sure would solve that pesky background check issue, elsewhere. The Wall Street Journal, Kevin Drum, the Guardian, and the Chron’s Chris Tomlinson have more.

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4 Responses to Driverless Ubers

  1. voter_worker says:

    I didn’t run across the term “guinea pig” until midway through The Guardian article.

  2. mollusk says:

    This just seems a bit Utopian… at least until people can be relied upon to not leave trash (or worse) when nobody’s looking.

  3. Tom says:

    The working assumption seems to be that driverless cars will somehow come with a ban on cars with human drivers.

    That doesn’t seem to be a safe assumption.

  4. Pingback: Driverless taxis debut in Singapore – Off the Kuff

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