Well, so much for taking Houston’s airways by storm.
Syndicated shock jock Howard Stern’s much-bally-hooed debut in the Houston market hasn’t captured listeners. Ratings for Stern’s show, which debuted on KIKK-AM (650) in late July, were so minuscule they didn’t show up in the Arbitron rankings.
Laura Morris, general manager of Infinity Radio’s four Houston stations, including KIKK-AM, predicts it will take another couple of ratings periods before Stern shows up in the ratings.
“People are still discovering that Howard is even on the air in Houston,” she said.
Ratings for Stern’s show are hampered by the fact that KIKK is a low-wattage AM station that barely registered in the ratings under its previous business-news format.
I can testify to the low-wattageness of AM 650. I listened to the Stern show for a few weeks, the all of a sudden my radio couldn’t pick up the signal any more. I got nothing but static. It’s got to be hard to get ratings when you’re broadcasting with less power than a bullhorn.
Maybe Stern’s rating will improve in the next cycle – he’s been on the air three months all together – but it seems to me that Infinity blew a lot of free publicity by not boosting KIKK’s signal strength. Why bother bringing Howard Stern to Houston if no one can hear him?