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Hey, look, it’s a new rideshare option for Houston.

A new ride app promises on-demand luxury car services — and no surge pricing.

San Francisco-based iCars put its luxury ride app in drive for the Houston and Dallas markets, as the company continues to expand throughout Texas and the U.S., according to a July 11 press release. The service started in the Golden Gate City in early 2016.

The company offers luxury sedan, SUV and “sprinter class” options, with the latter choice offering bigger vehicles to accommodate more passengers. The service offers more than on-demand usage. Users can set up booking times near demand or even for future dates, and the company aims its services toward hotels and travel management companies.

Regional transportation companies provide ride services for the company. The driving companies for iCars must meet a certain set of requirements, including $1 million in commercial liability insurance, regularly maintained vehicles and random drug testing.

Their Facebook page is here, and here is a press release from iCars’ debut in San Francisco in February. From the description, it sounds like this is a system to connect people to existing sedan/limo services, similar in fashion to Pocket Cab, which would make it a competitor of Uber Black. I could be wrong, but that’s the impression I get. It’s clearly not for the masses, but I say the more options, the better.

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